S103: Data Sources and Data Sets - Freddie Blicher

How to Think Like an Analyst, Measuring Page Performance

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   Freddie Blicher
   Senior Manager, Corporate SEO
   Marriott Digital



Freddie Blicher, Senior Manager of Corporate SEO for Marriott/Ritz-Carlton, spoke about the challenges of understanding and interpreting the wealth of data available. He made suggestions about how to combine data sources to create a more comprehensive, holistic look at business progress.

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