S102: Advanced Mobile Optimization - Binti Pawa
Accelerated Mobile Pages – Are you AMPlified?
Head of SEO, Director Food, Lifestyle & Luxury (FLL)
Binti Pawa, the Head of SEO, FLL Group for Time Inc, spoke about the importance of load time and using AMP pages to maintain engagement with users. She touched upon Time’s own experience with the endeavor and the successes they have seen.