S103: Data Sources and Data Sets - Dixon Jones

Trust Flow and Data Cube: A prelimindary big data analysis

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  Dixon Jones
  Marketing Director
  Majestic

 

Dixon Jones, Marketing Director for Majestic, spoke about the research his brand has been doing into the role of backlinks and their impact on site success. They found that when brands were grouped by industry and they focused on trust flow, there was a high correlation with performance.

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