S103: Data Sources and Data Sets - Adam Singer
Taking Your Analytics Practice to The Next Level – What’s New With GA
Adam Singer
Analytics Advocate, Google Analytics
Google
Adam Singer, an analytics advocate from Google Analytics, spoke about the importance of using data in marketing and how Google Analytics is working to help marketers. This help includes setting up a public demo account, a Data Studio for data visualization, and Analytics Academy – where people can take courses for continuing education in analytics.
