S104: Technical Site Configuration - Austin Kane
Don’t Underestimate the Power of Technical SEO
Sr. Manager of Search Marketing
John Wiley & Sons, Inc.
Austin Kane, Senior Manager of Search Marketing at John Wiley & Sons, spoke about the importance of valuing technical SEO. He explained that brands also need to have a proactive mindset, not just a reactive one. This means they should pay attention to strategies that can help them grow, rather than just trying to fix problems as they appear.