S104: Technical Site Configuration - Austin Kane

Don’t Underestimate the Power of Technical SEO

Austin Kane Wiley  wiley logo


  Austin Kane
  Sr. Manager of Search Marketing
  John Wiley & Sons, Inc.


Austin Kane, Senior Manager of Search Marketing at John Wiley & Sons, spoke about the importance of valuing technical SEO. He explained that brands also need to have a proactive mindset, not just a reactive one. This means they should pay attention to strategies that can help them grow, rather than just trying to fix problems as they appear.

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