S101: Algorithmic Change and Response - Ryan Sullivan

The Future of Optimization, Voice, and Machine Learning

ryan sullivan svp performics performics logo

  Ryan Sullivan
  SVP, Performance Services




Ryan Sullivan is the Senior Vice President of Performance Services for Performics. He spoke about the rise of voice and visual search as well as shifting search behaviors. He believes the key is to use schema; maintain a balance between utility, transactional, and informational content; optimize for search engines; provide contextual aids about where your content is relevant; and use product feeds syndication.

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