S101: Algorithmic Change and Response - Ryan Sullivan
The Future of Optimization, Voice, and Machine Learning
SVP, Performance Services
Ryan Sullivan is the Senior Vice President of Performance Services for Performics. He spoke about the rise of voice and visual search as well as shifting search behaviors. He believes the key is to use schema; maintain a balance between utility, transactional, and informational content; optimize for search engines; provide contextual aids about where your content is relevant; and use product feeds syndication.