Volatility Patterns in AI Search: AIO vs AI Mode

AI Overviews shows 16.7% higher volatility in brand mentions compared to AI Mode but retains more stable citation sources (24% of URLs unchanged vs. 20% in AI Mode).

AI Overviews shows 16.7% higher volatility in brand mentions compared to AI Mode but retains more stable citation sources (24% of URLs unchanged vs. 20% in AI Mode).

  • Stable Sources:
    • Mayo Clinic, Cleveland Clinic
    • .gov (6.6%) and .edu (6.8%) domains
    • Platforms like LinkedIn and YouTube
  • Volatile Categories:
    • Healthcare (e.g., Kaiser ↑700%)
    • Financial (e.g., Citizens Bank ↑700%)
    • Software/Tech brands
    • News and product launch content
  • Strategic Insight:
    AI Mode acts as a steady discovery engine. AI Overviews is more experimental with dynamic source ranking.
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Published on August 8, 2025