Leverage the most complete suite of backlink analysis and management tools on the market to fine tune your content performance strategy at the keyword, page, or domain level. BrightEdge S3 backlinking analysis, competitive analysis, and actionable recommendations provide end-to-end backlink management.

Win with Comprehensive Backlink Management

• Immediate Backlink Visibility – Gain a complete picture of your existing backlink portfolio. Within BrightEdge customizable dashboards you can effectively track backlink counts trended over time. BrightEdge provides tracking and analysis on your backlinks including: page URL, date added, page score, anchor text, category, and type (blog, directory, partner, news article).
• Seamless Backlink Database Integrations – Integration with industry leading backlink databases Majestic and Moz.
• Tasks & Workflow – Track domains you are targeting for backlinks, assign them to team members track the progress, and get notified automatically when backlinks become active.

Gain the Competitive Edge with In-Depth Competitive Backlink Data

Ever wonder how your backlinking strategy compares to the competition? With BrightEdge you can get an instant snapshot comparing the quality distribution of your backlinks against the competition. Quickly identify the highest value backlink opportunities for your site based on what is already working for the competition and gain insight into the current gaps in their strategies.

• Competitive Tracking & Recommendations – Uncover your competitors backlink portfolio, and gain insights into which backlinks are the most valuable to their content performance. BrightEdge provides recommendations of the best links you should pursue for your targeted keywords.
• Backlink Quality & Anchor Text Distribution Analysis – Compare quality distribution of competitors backlinks to identify the correlation of quality and rankings, including: top level domain (TLD), anchor text distribution, domain type (press releases, blogs, social, directories, etc.) Quickly uncover the basic backlink profiles of companies winning for your targeted keywords.
• Identify Link Hubs – Quickly find “link hubs,” domains that are linking to more than one of your competitors’ sites and therefore may be more likely to link to your pages as well.
• Extend Beyond Known Competitors – Discover the Top 10 ranking pages for each of your keywords. Take into account your entire competitive landscape with Keyword Level Backlink Insights.
• Identify Social Backlinks - Compare social media signals for your domains, and competitors’ domains. Uncover which keywords and pages are the best impactful to target with Likes, Tweets, and Shares to improve rankings on search engines.

Digital marketing is a constantly evolving space, and savvy marketers realize that creating an interesting and successful multi-channel online presence involves more than simply implementing the best practices. Today, digital marketers often find themselves neck-deep in data, trying to analyze every individual web page, and optimizing pages on an ad hoc basis.

BrightEdge’s strategic recommendations engine structures and automates what would otherwise be a time-consuming manual process, allowing marketers and agencies to focus their time on adding value by gaining immediate visibility, implementing high-level strategic changes, and demonstrating ROI.

Transcend best-practices to optimize keywords strategically and at scale

• Assess
  • Gain real-time visibility into your entire keyword footprint, with custom analysis by group of keywords, keyword categories, keyword variants, and page templates
  • Stay competitive  with patented analysis on how your targeted keywords rank against all of the top 10 ranking pages, not just a segment of them

•  360° Plan
  • BrightEdge’s comprehensive recommendation suite for keywords, backlinks , internal links , and social  recommendations give you an end-to-end strategy for your entire online presence
  • BrightEdge automatically generates recommendations prioritized by impact, risk, and difficulty, so you can quickly capture low-hanging fruit,while working towards long-term keyword ranking strategies

• Move the needle
  • Easily assign customized recommendations using BrightEdge’s built in task and workflow  engine to coordinate changes across teams and roles

• Demonstrate ROI
  • Directly tie changes made by your team to revenue generated online from resulting increases in keyword ranking, traffic, and conversions.

Digital marketers realize that search is a zero-sum game, and that when one’s result goes up, another’s must come down. This means that understanding who your competitors are for both keywords and individual business units, and what they do to drive traffic online is critical to combating their efforts and building out a comprehensive content performance strategy that positions you for success.

BrightEdge’s patented competitive intelligence technology allows businesses to understand the top competing sites on a global scale. With BrightEdge’s prioritized competitive recommendations, businesses can access an in-depth profile of their competitors’ pages to inform their content performance strategies, ultimately driving online revenue and market share.

Combat competitors’ strategies and identify new opportunities

•  Assess the competition
  • Gain the deepest visibility into your entire competitive landscape across the organic channel and understand your competitors’ most valuable pages, keywords, and internal content performance strategies on a global scale
  • Get the full picture with BrightEdge’s unique, patented system of analysis on how your targeted keywords stack up against all of the top 10 ranking pages, not just a segment of them.

• Act on recommendations
  • BrightEdge’s comprehensive recommendation suite takes into account competitors’ content footprint, spanning their keywords , backlinks , and social  strategies, to give you recommendations that are part of a competitive strategy for your entire online presence
  • BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue

• Target new opportunities
  • Identify high impact keyword opportunities that your competition isn’t ranking on, and increase organic value by expanding into a long tail strategy for your business.

There is no disputing that organic search is competitive. With that said, it’s essential to have a complete picture of the entire competitive landscape. For businesses that operate in multiple locations, rank on a large number of keywords, have multiple products, or operate under different brand names, it’s tough even scratching the surface to identify all of your competitors in the SERP. And, looking at your top three know competitors, doesn’t cut it.

BrightEdge S3 goes way beyond cursory, domain level analysis of known competitors by providing actionable insight into competitive backlink profiles at the keyword level. Now you can get insight into the optimal backlink sources to target for hundreds or thousands of keywords, right away

• Go beyond known competitors – Discover the Top 10 ranking pages for each of your keywords, and uncover their backlink portfolio. Take into account the entire competitive landscape, instead of only considering your top, named competitors which may only compete on a fraction of your keywords.

• Assess and prioritize opportunities – For each keyword, BrightEdge will crawl the Top 10 ranking pages to identify all the links these competitors have in common, and then organize this analysis by type (blog, directory, partner, news article, and TLD).  BrightEdge then prioritizes your backlink opportunities by page and domain authority.

• Take action and track progress – Once you’ve identified the backlinks you want to go after, assign each opportunity to a member of your team. Within the BrightEdge Backlink Module, we’ll automatically monitor the status of the links, and track when links get added. Easily manage tasks and workflow and measure progress week over week.

We all know that content performance is a dynamic space and practitioners are constantly looking for new opportunities to expand their footprint or maximize their impact. One key area for growth is through new keyword opportunities, but most keyword discovery tools simply surface similar “relevant” keywords rather than identify the most strategic opportunities for growth.

With BrightEdge S3 you can leverage cutting-edge technology to build or expand your keyword portfolio to increase your organic search footprint and drive more relevant traffic to your site. BrightEdge S3 discovers and then prioritizes new keyword opportunities by those factors that drive the top and bottom line for your business, ensuring that practitioners target the keywords that are high-converting or within “striking distance.” With BrightEdge, potential revenue guides you to help choose which keywords to focus your efforts on.

• Build a keyword portfolio - With BrightEdge S3, build out or add to your keyword portfolio with confidence. Quickly identify your highest revenue driving branded keywords as well as a list of high converting, long-tail keywords (with the competitive landscape in mind) using BrightEdge’s patented, reverse index of the web: SEO X-Ray.

• “Bucket” keywords into categories - Grouping keyword into “buckets” is an essential component of organizing your data in BrightEdge. Categorize keywords by verticals and hierarchies, brand and non-brand, geographic locations and campaigns surrounding specific events for maximum insight into your content performance.

• Identify keyword gaps & opportunities - BrightEdge S3 helps you identify those keywords that your competitors are optimizing for but aren’t including in your keyword portfolio (gaps) and those keywords that your competitors haven’t yet optimized for but would drive relevant traffic to your site (opportunities).

• Prioritize keywords - Most digital marketers focus on increasing the traffic to their site, but the savviest realize that not all traffic is created equal. With BrightEdge S3, you can instantly prioritize your keyword opportunities by search volume, conversion rates, or “striking distance” so that you focus your content performance efforts on the low hanging fruit for quick wins, while continuing to move the needle on long term content performance strategies.

• Long-Tail scalability - Leverage SEO X-Ray, BrightEdge’s massive reverse index (half a billion keywords), to identify opportunities to expand into the high-converting long-tail while monitoring your competitors’ long-tail strategies.