Performics Partners with BrightEdge for SEO Success in 19 Countries
Performics & Chevrolet Grew Organic Search Results 41 Percent Utilizing BrightEdge Technology
London, UK | San Mateo, CA — August 16th, 2012 — BrightEdge and Performics, performance marketing leaders from Publicis Groupe, today released a case study on the success of a 19 country campaign for GM's Chevrolet brand that delivered a 41 percent increase in organic search traffic in just three months.
Using BrightEdge's, S3 platform, Perfomics worked with marketing managers in each region to analyze SEO and provide recommendations on how to increase organic search results weekly. Both Chevrolet and Performics were also able to gather and analyze data and execute campaigns across several EMEA markets through one central dashboard.
"For managing SEO engagements we have found BrightEdge to be the best solution in the market," said Richard Kirk, Head of SEO for Performics.
"The interface is fantastic — nothing else I've seen is so customizable. Thanks to the reporting features, our clients have also found it much easier to understand SEO and the progress we've made."
Performics was tasked with managing and optimizing SEO for its client Chevrolet across 19 website throughout EMEA — each in different languages with local nuances and reporting needs — the company partnered with BrightEdge to create a standard, customized dashboard for all 19 individual markets that could be distributed automatically once a week.
"Our goal is to help our clients get more innovative with SEO practices," said Jim Yu, CEO of BrightEdge.
"With Performics, we helped them get there by working very closely with multiple teams across multiple regions to provide custom recommendations for their Chevrolet account."
Alice Morgan at Chevrolet "Performics and BrightEdge were able to build a series of dashboards tailored to each market, freeing up a large amount of time and also providing our local staff with deeper insight than ever before. Thanks to this approach, we were able to make SEO more accountable, and ensure as much of our SEO budget as possible was put into actual optimisation of websites, as opposed to reporting. This contributed to us achieving a marked improvement in performance."
More than 2,000 major global brands and companies choose BrightEdge, the global leader in enterprise SEO, for its innovative search technology and platform, S3, which includes patented SEO share-of-voice competitive tracking, support for Google Search+ Your World and unique social SEO capabilities for its customers.
BrightEdge is the global leader in enterprise SEO, helping more than 2,000 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in San Mateo, CA with offices in New York City and London.