Leveraging social media for search provides a significant opportunity for digital marketers to provide broad sweeping organization benefits, including: reputation management, increasing brand and product visibility, and driving engagement on social media sites.

Through a partnership with Facebook, BrightEdge has introduced a new way for digital marketers to effectively analyze, track, and optimize content performance for Facebook. BrightEdge is a Facebook-approved technology vendor in the highly selective Facebook Preferred Marketing Developer (PMD) program: an indication of the external validation of the unique ability BrightEdge has in delivering technology that makes social marketing easier and more impactful.

BrightEdge drives Social Content Performance with Facebook by:

• Optimizing Facebook pages for relevance with search engines to increase organic rankings and traffic for those pages
• Measuring the impact of Facebook Shares and Likes on improving rankings of any page on your website, especially pages targeting high-value head terms
• Competitive analysis of your competitors social strategies to identify opportunities for you to gain an advantage
• Demonstrating the ROI of your social efforts by creating reports and dashboards that measure the impact of your Facebook engagement, including traffic and revenue metrics

Taking Social Content Performance efforts for Facebook a step further, BrightEdge S3 Social Site Audit makes it possible to quickly analyze and track all Facebook optimizations by measuring compliance with Open Graph. Social Site Audit provides automated recommendations and instant reporting on Facebook optimization, giving practitioners and executives instant visibility into how Facebook is impacting their organic performance today, and over time.

BrightEdge was the first to release mobile technology in August 2013, including mobile analytics, mobile Share of Voice Reports, and Mobile Site Audit to assist brands in defining and executing a mobile search strategy.

In 2014 BrightEdge mobile research found that 62% of search results vary from mobile to desktop, that tablets and smartphones make up 35% of organic search traffic and mobile traffic was growing 10 times faster than desktop traffic. Misconfigured mobile websites lost 68% of smartphone traffic.

Since 2015 mobile search has many brands concerned about the impact of Google’s April 21 mobile algorithm update. Meanwhile, BrightEdge customers have had mobile technology in place for two years to help them understand their rank and the competitive landscape across 605 local, global and mobile search engines - equipping them to win in the competitive and strategic mobile battleground. BrightEdge research has calculated the impact of the mobile algorithm change in the first week on mobile SERP results.

Knowing how to optimize your site for mobile takes the right technology. You need to accurately understand the mobile experience your site is creating today and how to make improvements for tomorrow. Here are the major mobile capabilities BrightEdge provides:

• Mobile Site Audit – provides recommendations to improve your mobile page content performance
• Mobile Rankings – identifies your mobile ranking separately from your desktop rankings
• Mobile Share of Voice – describes your full mobile competitive landscape for each of your content categories which can be easily benchmarked against your desktop competitors
• Mobile StoryBuilder – enables dynamic multi-dimensional data visualization for mobile tracking
• Analytics Integration – the industry’s broadest API integration with all the leading marketing analytics platforms that allows you to segment results by device type
• Unified Platform – fully integrated platform with ultra-convenient UI and dashboards

How BrightEdge Helps with Mobile Optimization

BrightEdge takes mobile reporting beyond the webmaster and to the marketer with reporting that helps brands understand their content performance by device.

BrightEdge’s mobile reporting allows users to track and measure mobile device performance with things like:

1. Measuring true rank by device in Universal Search (image, video, social).
2. Visibility into local content performance by keywords and keyword groups across cities.
3. Tracking and reporting on keyword trends and rankings across device type.
4. Optimizing mobile campaign performance for ecommerce.
5. Understanding the competitive landscape and “share of voice” for a brand across mobile devices.

The following screenshots show the BrightEdge mobile solution in action.

With BrightEdge's platform, standardize on a single source of truth for all your SEO reporting needs, across your digital marketing team and executive staff, with fully customizable and automated dashboards. Personalize dashboards for each business unit and team member with drag and drop charts, giving everyone easy access to the most relevant data for their role, and aligning team efforts. 

With BrightEdge SEO reporting all the information you need to fine tune your content performance effort is just one click away, whether you want to see a snapshot of overall health or dive deeper into analytics for a specific keyword group, geo-location, site or campaign. Unique SEO technology powers BrightEdge's Closed Loop Analytics, gain a clearer understanding of the impact of rank changes on ROI, providing practitioners with an easy way to communicate the business value of content performance to executive staff. 

Practitioners at multi-national firms aspire to reach customers worldwide and drive leads, revenue and traffic through global initiatives. They also seek a greater return on marketing investments by looking beyond just a single country. Companies see global digital marketing as a means to maintain brand consistency worldwide while accommodating for local nuances. A global approach to digital marketing addresses these needs.

BrightEdge S3 Enables Global Content Performance

BrightEdge S3 allows for you to:

• Rank Globally – Drive global conversions with support for 145 country/language combinations across 6 continents.

• Collaborate Internationally – Leverage customizable dashboards and workflow management for easy collaboration across international teams

• Boost Marketing ROI – Extend proven BrightEdge business impact to all geographies

• Maintain Brand Online – Reinforce global brand while tailoring to local sensitivities and colloquialisms

Only BrightEdge S3 is a truly global platform, supporting the following Search Engines / Countries: