Adobe selects BrightEdge for Global Enterprise SEO Success
San Mateo, CA — September 18th, 2012 — BrightEdge, the global leader in enterprise SEO, today announced that Adobe has selected BrightEdge S3 to help achieve Adobe’s global SEO objectives for Adobe.com.
The BrightEdge platform integrates with the Adobe Digital Marketing Suite allowing the Adobe SEO team to forecast, manage, and report on global SEO campaigns at scale. This aligns with Adobe’s commitment to make data-driven decisions that achieve higher marketing ROI.
“At BrightEdge we are honored to be selected by Adobe, the leader in digital marketing, as their SEO partner,” said Jim Yu, CEO of BrightEdge, “We work with some of the world’s largest marketers to systematize SEO and measure the business impact of organic search.”
Adobe joins the more than 3,200 brands that leverage the company’s S3 platform for SEO management. That list includes seven of the ten largest retailers, eight of the ten top digital agencies, hospitality leaders such as Marriott, as well as technology and social titans including Facebook, Twitter, Microsoft, VMWare and Symantec.
Google+ Strengthens Social Position With 9,400 Percent Growth
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Melanie White
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Google+ is establishing itself as the mainstream social network for top brands with a 9,400 percent increase in followers since last year, according to a report by BrightEdge.
The ‘Social Share' report tracks social media adoption trends for the BrandZ top 100 global brands including Apple, Google, IBM, BMW, RedBull and Samsung. The report also provides insights into how YouTube is performing as a social media network.
How Search & Social Will Hit The Fast Forward Button In 2013
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Jim Yu
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The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media. Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.
How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps
News Item Author Name
Jim Yu
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2012 saw plenty of change in the SEO industry. The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing.
While the search landscape has grown and matured, it presents several challenges as well as opportunities to take enterprise SEO to a new level in 2013.
BrightEdge Powers Up S3 Platform with Social, Local & Content Boosts
BrightEdge Delivers Content-Based SEO Strategy With Twitter Trending, Page Manager and Local Support
San Francisco, CA — September 12th, 2012 — BrightEdge, the global leader in Enterprise SEO, unveiled a number of enhancements to their S3 platform to help global brands integrate their digital marketing channels and increase ROI. The company unveiled these announcements at Share12, the only Industry event for search and digital marketing.
“The pace of innovation in search is accelerating in response to higher expectations by consumers. We expect so much more of search today. We want it to be local, personal and deliver truly valued, quality content,” said Jim Yu, CEO, BrightEdge. “With our latest product innovations we are excited to deliver unique technology that drives business impact for our 3,200 brand customers.”
BrightEdge’s new offerings allow brands to integrate SEO efforts into digital marketing channels such as social and paid search. New offerings include:
Twitter Trending: BrightEdge Twitter Trending allows brands to take effective SEO strategies and content and leverage them on Twitter. The new offering allows brands to discover topics that are trending on Twitter, and tweet highly converting content related to that keyword. Built in concert with Twitter, this unique new functionality will help drive commerce and conversions via Twitter and integrating social and SEO channels, achieve maximum results in search.
Local SEO for 81 new cities: BrightEdge expanded its local search offering over 81 cities around the globe. The company surveyed its customers to build the list of cities and announced it with a ‘you asked… we delivered’ theme. The local features provide city by city competitive traction and management functions as well as localized dashboards.
Page Manager: BrightEdge’s Page Manager introduces a new content centric SEO paradigm for the first time ever. As content drives search performance this new capability helps brands transform from keyword-centric SEO to managing pages and content. PageManager offers comprehensive on-page, backlink, internal linking, and social recommendations as well as optimizing pages for multiple keywords. The system assists with competitive insights and customized recommendation tools that brands can control.
<p>I can assign tasks to team members, so they know what activities they're going to be performing to affect our numbers, and ultimately our traffic and revenue.</p>
<p>One of my favorite new features in BrightEdge is Blended Rank because I can see how my pages, videos, and images rank in natural and universal search results, and it allows me to compare the classic against the blended search rankings and see where there is opportunity to optimize for video and images.</p>
<p>BrightEdge gives us the ability to manage large keyword volumes at scale, it gives us the opportunity to see what our competitors are up to and what's working for them, and it's even given us the opportunity to do a better estimate of what potential acquisition candidates would be worth to us.</p>
