Search engines have taken the next step in providing the most relevant results to consumers – displaying different results pages for small geographical locations, even cities that are just miles apart.

Identical queries issued in two cities just a few miles apart result in different local 3-pack rankings

With digital experiences varying according to location you can get a skewed view of content performance if you neglect local SEO and confine your analysis of organic demand (search volume) and content performance (organic ranking) to a single location, such as a large metro area.

Instead, it’s critical to understand how your customers experience search locally, and to optimize your local SEO for the specific locations that matter to your business. Only BrightEdge provides the volume and granularity in search insights to help you hone in on and connect with target audiences in key regions.

Evaluate content experiences from your customers' viewpoints

With enhanced HyperLocal capabilities, the BrightEdge platform is the only SEO solution that allows digital marketers to understand how topics and content perform for searches conducted in every corner of the globe.

Access search volume and rank data for search engines in over 32,000 US and 36,000 non-US cities across desktop and mobile. Or, add custom locations, like retail store addresses, for an even more granular view. Get the clearest and most accurate look at how pages are performing in the specific locations that are the most critical to business success.

Target customers according to residence or other location-based criteria

When you have location information for your target audiences – such as their cities of residence or other location-specific data – track, assess, and optimize content performance to ensure that you display prominently in the SERPs for these locations.

Drive customers to local brick-and-mortar locations

Organic is no longer solely a driver of online traffic; with the growth of mobile search, local SEO is also a significant source of physical traffic to brick-and-mortar locations. View performance for the local search engines closest to each of your storefront locations and optimize to beat the local competition.

Assess trending of your brand visibility in key markets

View how your brand has performed compared to major competitors in key markets over time. Trended performance data allows you to zero in on where you are missing out and where improvements will help you beat the competition.

Secure the most granular local SEO insights on search demand across the globe

Investigate fluctuations in search demand across multiple locations

Interest in and demand for the same products can fluctuate greatly across locations. Track and compare the search volume across various geographical regions to understand differences in demand and allocate resources where opportunity is the greatest.

Select regions for intentional expansion – with confidence

With access to over 36,000 international search engines, and the ability to set custom locations, you can view and compare search volume across different locations across the globe to understand where there is the highest demand for your products and services.

As the only search and content solution that provides insights at the greatest volume and highest resolution, BrightEdge enables digital marketers to understand how pages are performing in the specific locations that are most critical to their business success.

<p>Digital marketers require insights and visibility into content performance at scale.&nbsp;Gaining those insights&nbsp;becomes a complex challenge as search results vary depending on the location of a user. Search is local, and as the adoption of location-enabled mobile devices grow, search engines also continually evolve their algorithms to better leverage location data. Local results are also delivered for laptop and desktop users, since IP routing information is routinely used to identify a user's location.</p>

<p>Digital marketers at global organizations&nbsp;must also measure performance across multiple countries and various&nbsp;search engines.</p>

BrightEdge is an enterprise SEO marketing company that transforms online content into tangible business results, like traffic, engagement, and revenue. BrightEdge's SEO platform is powered by a sophisticated AI and machine learning engine. Because it crawls the web and collects first-party data, it is the only enterprise SEO company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.

Last year marketers spent over $135 billion creating digital marketing content, however, this content has limited value unless it’s found and connected to ROI. With BrightEdge Content Performance Marketing, brands for the first time can predictably plan, optimize, and measure campaigns based on actual content performance.

BrightEdge was founded by Jim Yu and Lemuel Park in 2007. BrightEdge is venture-backed by some of the top venture capitalists in the Silicon Valley. The company employs more than 350 people, operating in offices in Foster City, Seattle, Cleveland, Chicago, New York, London, Sydney, and Tokyo. We are hiring.

BrightEdge's 1,700+ global customers include 57 of the Fortune 100 and brands, like Robert Half, Tommy Hilfiger, 3M, Adobe, Microsoft, VMWare, Macy’s, Marriott, Audi, and many, many more.

Leveraging social media to drive organic search traffic and control which pages rank highest in search engine results, presents a huge opportunity for search marketers. Consider the fact that just over half of the top 10,000 websites have social links or badges for one of the four prominent social networks (Facebook, Twitter, LinkedIn, or Google+) on their home page. As companies employing social engagement continue to see positive results, this figure is expected to grow, with more businesses following suit.

BrightEdge’s Social Site Audit combines social, site, and search analytics to support user driven marketing campaigns. With simple, easy to implement best practices, brands can optimize their Facebook presence in ways that will drive organic search performance. Best practices include implementing links from your website to your Facebook page, using your brand name in your posts, and driving social engagement and leading to a boost in page authority, improved rankings in search results, and more traffic to your website.

Social Site Audit Accelerates Your Social Content Performance through:

• Measuring Open Graph implementation for compliance with best practices as recommended by Facebook and BrightEdge
• Auditing your domain(s), tracking pages and page templates with errors
• Prioritizing a list of issues to address based on the value of impacted pages
• Ensuring quality with continued real-time monitoring of content updates or major site changes

Digital marketers are becoming aware of the increasing importance of social signals on search rankings. As a result, digital marketers want to take advantage of this huge opportunity to impact content performance, improve search rankings, and ultimately increase revenue generated by organic search through social media channels.

BrightEdge has partnered with social leaders Facebook and Twitter to develop technology which allows marketers to maximize the organic search impact of their social media efforts by tracking and analyzing social media interaction, generating automated recommendations, and coming full circle in clearly tying together social analytics, recommendations, and direct impact on ROI from content.

Drive Traffic & Conversions via Strategic Social Engagement

• Assess (Take the guesswork out of social content performance) Uncover which keywords and pages are the best impactful to target with Likes, Tweets, and Shares to improve rankings on search engines.
  • Stay competitive: compare social media signals for your domains, and competitors’ domains

•  Plan
  • BrightEdge automatically generates social recommendations prioritized by impact, risk, and difficulty, so you can make quick wins while working towards long-term social strategy

• Take Action
  • Easily assign customized recommendations using BrightEdge’s built in task and workflow engine to coordinate changes across social and organic teams

•  Demonstrate ROI
  • Directly tie social media activity to revenue generated online from increases in ranking, traffic, and conversions, thereby solidifying the financial/business value of social media marketing as part of your online strategy.