BrightEdge Releases Local Search Whitepaper

BrightEdge Estimates Local SEO Could Boost Search Performance by 30%

San Mateo, CA — August 15th, 2012 — BrightEdge, the global leader in enterprise SEO, today released a whitepaper on best practices for optimizing for local search.

Local search is big and going global. Local and mobile advertising is projected to reach $24 Billion in 2016. The advent of Google+ and recent changes in how local search results are delivered mark an important shift causing digital marketers to focus more on local and mobile search as adoption rates for mobile devices continue to surge. BrightEdge research now suggests that optimizing for local search could boost organic search traffic by as much as 30%.

A recent study by BrightEdge showed a high variation in search results across key verticals in 5 major US cities — Los Angeles, New York, San Francisco, Houston and Chicago — ranging from 22% to 63%.

BrightEdge's Local Search Management capability, which was utilized for the whitepaper, allows search professionals to better optimize their content for geographic locations to achieve greater impact. Yelp has been using BrightEdge's Local Search Management product to better understand how their pages rank in organic search.

To download a copy of the whitepaper and learn more about local search management, please visit:
http://www.brightedge.com/local-seo-yelp