Andy Betts

M Posted 12 years 8 months ago

t 9 min read

Back in July 2012 BrightEdge announced that the Majestic SEO’s powerful backlink engine was integrated into the BrightEdge S3 global enterprise SEO platform, enabling clients to optimize their SEO strategies using Majestic's industry leading backlink database. BrightEdge's integration with Majestic's offerings echoes both company's long history of "White Hat" SEO services to professionals that focus on delivering high-fidelity, high-value, relevant content to consumer and B2B commercial markets through online search. This fact is mirrored in a joint ‘White Hat Backlink Best Practices’ Whitepaper that was composed in partnership with Majestic SEO and Rosetta.

The free report can be downloaded here: http://www.brightedge.com/white-hat-backlink-best-practices-majestic-rosetta  

Majestic SEO at Share13

BrightEdge are delighted to announce Majestic SEO as a sponsor and presenter at Share13. We managed to catch up with Dixon Jones, Founder of Majestic SEO and Mel Carson, US Ambassador for Majestic SEO and founder of Delightful Communications and here is what they had to say:

Dixon Jones

“Over the last year, there's been a call from Brightedge customers requesting the ability to utilize Majestic data within their platform. For that reason we have been working closely with Brightedge to enable that to happen. “ “At Share 13 we'll be able to demo Majestic live for users and we'll be working with a BrightEdge representative in the demonstration area to offer a simple on-boarding process that means users won't need to set up new account facilities or payment channels as BrightEdge will manage that directly. This will allow BrightEdge customers to drill directly into the heart of the link data – both for themselves and their competitors – right through the Majestic interface. With a new layout and UX improvements, Majestic SEO is rightly seen as the world's leading link intelligence data source.”

Mel Carson

“My role at Majestic is to represent them at US events like Share13, but also to help evangelize the platform as a big data set that transcends across SEO applications. My background at Microsoft was in social media and digital PR, and while working with Dixon Jones and the team at Majestic, I’ve been doing a lot of speaking and writing about how link data can be used for influencer discovery, blogger outreach and measuring the effectiveness of an interactive approach to PR.

I’m really trying to put the “Public” back into the acronym (too often traditional PR people concentrate on press) through smart use of social media and digital strategies that help keep a message live longer. In my session at Share13 I will be focusing on how links are about relationships and are not just between websites. I’ll show how Majestic data , in conjunction with BrightEdge, can be used to help uncover ways to differentiate your digital strategy and create opportunities that are delightful, agile and unexpected for the end user. As the digital marketing world comes full circle back to content being king, the Share13 audience learns to love links, not just for ranking purposes, but for a whole lot more.”

Mel will be speaking, and maintaining his Microsoft connection, in the Webmaster Tools and White Hat Practices session alongside Vincent Wehren, Webmaster Tools Senior PM, at Bing on Friday August 23^rd at 11.20am.

Full details and the agenda can be found here: http://www.brightedge.com/share13-agenda

About Majestic SEO

Majestic SEO surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring.

As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic SEO is constantly revisiting web pages and sees around a billion URLs a day. As Marketing Director at Majestic SEO, Dixon Jones key objective is to continue to promote the database both as best of breed and as the dominant provider of Link data, gradually broadening the products to reach supplemental marketing channels – both geographically and vertically.

About Mel Carson

Mel Carson is a Social Media Consultant, Digital PR & Personal Branding Strategist, Keynote Speaker and Blogger & Author. After a 7-year role as Digital Marketing Evangelist at Microsoft Advertising Mel started his own company - Delightful Communications LLC - whilst also working as the US Ambassador for Majestic SEO.

Pioneers of Digital – Mel Carson and Paul Springer

Pioneers of Digital is a book showcasing success stories from leaders in advertising, marketing, search and social media. It profiles 20 of the world’s leading digital innovators from leaders from Google, Microsoft, Ted.com, MTV, Facebook and Bing. The book reveals the inspiration behind their success.

We are hoping Mel will bring a few signed copies of the book with him to Share13! See more from Pioneers of Digital at: http://www.pioneersofdigital.com/#sthash.ZFu9J2GR.dpuf

Share13 is in San Francisco on August 22-23

Share13 is the industry’s premier digital marketing event focused on organic search and digital marketing. Share13 is packed with content from leading brands and hands on practitioners on what is working in their business today. Unlike many other user conferences and public tradeshows, share is exclusively for search and digital marketing practitioners at leading brands. Attendees learn best practices from leaders, share their own expertise and make connections that last a lifetime.

Feel free to test your knowledge with BrightEdge Digital Marketing Quiz or SEO Quiz.

Information and registration: http://www.brightedge.com/share13 Follow updates on Twitter @brightedge #share13          

Andy Betts

M Posted 12 years 8 months ago

t 9 min read

Jim Brigden from iProspect UK will be speaking at Share13 on the 'Future of Search Panel' alongside Dave Tan from Google and Eric Papczun from Perfomics US. In this post Jim shares a unique view on the the common challenges search marketers face on both sides of the Atlantic.  

Jim Brigden - iProspect - Two countries united by a common challenge  

When taking a global view of search markets, the United States and United Kingdom tend to look very similar on the outside. It is for this reason that Google often tests new initiatives first on these two markets. Despite their similarities, however, these cross-Atlantic neighbours have very clear differences that are evident once you begin to peel away the surface. Before I delve further into the more intricate details of these two markets, I must first admit that my search marketing career has predominantly been spent within the UK. However, working with a number of global brands I have observed a number of differences between the UK and US dominant search markets.   

Search Engines

One of the substantial differences between the US and UK search markets is the impact of the Yahoo!/Bing Search Alliance. Collectively, the Alliance makes up nearly 30% of the search engine market share in the US. In stark comparison, the two only make up roughly 10% of the share of search traffic in the UK. For the most part, Google is the only player within the UK market, with 9 out of 10 searches completed through this portal. Subsequently, media spend usually follows the percentage split of search engine market share in each country, thus creating a much more competitive landscape within the UK, where the majority and often the entire budget is dedicated to Google. The approach in the US differs slightly, with a more blended budget split in comparison. However, it is important to note that Google still reigns over both the UK and the US market, even with the US popularity of the Yahoo!/Bing Search Alliance.

Competition

Despite being a fifth of the population size of the United States, the UK has a stronger amount of competition across verticals on the search engine result pages. This means that search marketers have to be on the very top of their game to get the best paid results and organic listings to compete in the crowded market. One of the biggest reasons for the higher competition is that Google has a 90% market share in the UK.

Innovation

When it comes to new offerings in the search market space, Google will release their beta opportunities to advertisers typically first in the US, with the UK often in the second release group. These roles are reversed when new changes to the search engine results pages are rolled out by Google, with testing carried out predominantly in the UK first before being extended to the US. This is something we are seeing time and time again, and it heavily relates to the fact that the overall consumer profile is very similar in both markets.

Talent issues – you’ll need good people regardless of your location

Recruiting a skilled individual or a team to manage search is not easy, even when youth unemployment is at an all-time high. How many graduates are au fait with Adwords and Google Advertising fundamentals and are business fluent?  If the UK is representative of a number of regions around the globe, then there is a grave need for an entrepreneurial, business-friendly tech-centred approach to learning.

The UK educational establishment has a long way to go to fulfill this dream, and most graduates are woefully ill-equipped when they leave, resulting in a shortage of digital talent in the market. The well-equipped graduates that do come onto the market are often pretty savvy about their worth. They know their value and negotiate hard to get the right package for them. Is your recruitment ability and pay scale going to meet their expectations? You will be competing with an array of other businesses looking for the exact same people, so do not underestimate this question.

Poaching a team out of an agency is even more difficult than recruiting individuals. An agency has trained up and invested heavily in their employees, putting the very real opportunity for career progression in front of them. They’ll also be exposed to a variety of different clients and industries too – after all, agencies try hard to share good practice and skills, and this is valued greatly by the agency team. Moving to a single client, where collective knowledge soon becomes outdated, often holds limited appeal. Agencies are often located in metropolitan areas rather than in industrial parks near a major motorway, which further boosts their appeal.  

These youngsters (and they are invariably young compared to the author of this post) put quite a high ticket on work-life balance, often what agency life is centered around. My advice to any client is to play the long game and be aware of how much time you will have to invest in talent recruitment and management, and how hard it is to replace a skilled employee.

Getting the technology right - Agency and In-house

What technology are you going to use? It’s a given that you are going to need technology to create, optimize, and report on campaigns. And it needs to integrate with your other campaigns too, as well as some of your internal systems.. How are you going to select the right bit of kit? Which client's learning are you going to call on? Do you have a head of technology/IT that you can lean on?

My experience with Marketing and IT Directors is, unfortunately, not necessarily of a shared collective vision; it’s often more akin to a fight to the death. My hunch is that you might have the technology that is safest for your agency business, rather than what gets the best marketing results for your brands. If this is the case, the Board will be looking for someone to blame, rather than reward. Expect that someone to be you. Over the years I have seen several clients launch in-house search teams, and some have been very successful in doing so.

The best in-house teams nearly always have a consultancy agreement in place with their agency to get knowledge refresh sessions, advice on technology, or even additional hands when the head of search at a client decides they want to move on. If you are a client and do decide to bring things in house, my advice would be to do so over a period of time and to make sure that the agency knows what you are planning and why. As a client you might still benefit from the agency relationship over time if you are sensitive and do so in a long-term partnership style.

About Jim Brigden

Jim Brigden joined iProspect as Chief Client & Commercial Officer in August 2012, following its acquisition of I Spy Marketing, where he was CEO. Previously, Jim founded the first UK specialist search agency The Search Works in 2004, growing it to a £100m turnover in just three years. Since then, he’s been director of a breadth of digital media, ecommerce and technology agencies.

Share13 is in San Francisco on August 22-23 

Share13 is the industry's premier digital marketing event focused on organic search and digital marketing. Share13 is packed with content from leading brands and hands on practitioners on what is working in their business today. Unlike many other user conferences and public tradeshows, share is exclusively for search and digital marketing practitioners at leading brands. Attendees learn best practices from leaders, share their own expertise and make connections that last a lifetime.

Follow updates on Twitter @brightedge #share13  

Andy Betts

M Posted 12 years 8 months ago

t 9 min read

As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic changes aiming to give users a better search experience. The convergence of paid, owned, and earned media caused many a debate on how people pitch SEO. The rise of Earned Media is all about content and engagement driven through new technology. Lisa Williams, Director of Paid, Owned and Earned Media at Rosetta shared some insights into the relationship between these channels.

Here is what Lisa had to say:

Search isn't just about the search engines anymore. It's about the discovery process people embark upon. They do it in a lot of channels, on a lot of platforms, and on a lot of devices. I'm really inspired that search is becoming more and more connected to content and story telling.

When I began working in online marketing in 1996, the content team would create an anchor piece and then rework it for product content, email, catalog, the auction, and even print pieces. Starting with the communication first, then how that communication gets shared in multiple channels, where the target market lives, allows for a more holistic approach of being in the customer journey - in the right place at the right time. I really see a big opportunity in 2013 to build upon the integration of Paid, Owned and Earned Media. It's powerful and impactful when marketers leverage Owned and Earned Media. It helps push the big "aha" moment for clients when they realize the revenue potential of "Earning" and "Owning" market share.

When a client says "we want to rank number one for this keyword (or phrase)" and we ask "what have you done as a brand to Earn or Own that position?" it helps recalibrate their thinking about gaining market share from Earned and Owned Media. That holistic approach ensures the brand is present in the customer journey. The other "aha" moment is the recognition that Earned and Owned Media have longevity, and that you don't pay for every single click the way you do with Paid Media. That said, the Paid and Display co-exposure with Natural Search is a powerful combination. This image from Altimeter Group helps illustrate how Paid, Owned and Earned Media are integrated. This should impact not only how we execute, but how we measure.

Providing great content that is relevant, linked to, shared, and endorsed fuels a winning strategy. Great content strategists, like Joe Pulizzi of The Content Marketing Institute (CMI), understand that the value of content isn't only in measuring the performance of just a single piece of content, but includes a body of work that adds enormous value for the target customer. It is important to show customers how content generates links, engagement, endorsement and sharing, and how that, in turn, influences Natural Search and Search Discovery. That type of measurement also helps clients understand that content isn't perfectly transactional like Paid, but it does generate KPI's the CMO can comfortably share. That makes content not just a mission-critical business asset, but also a strategy against which CMO’s can measure.

About Lisa Williams

Lisa’s past experience includes 17 years as an online marketer with a focus on strategic planning and implementation of Search and Owned Media. Lisa works with Fortune 500 clients to help bridge the gap between content, search and social, as well as integrating personas with targeted search marketing outreach. Lisa is on the SEMpdx Advisory Board and President and Founder of SEMCLE. Lisa will be speaking on the Social and Search panel at Share13 alongside Todd Friesen from Salesforce and Sarah Synder from Google.

Share13 is in San Francisco on August 22-23.

Andy Betts

M Posted 12 years 8 months ago

t 9 min read

SEO is no longer purely a technical issue. There is a very significant marketing aspect to SEO. SEO is becoming more content centric. Brands that learn how to evolve their approach to SEO and content put themselves in a winning position. SEO is about technology and human behavior. Content marketing and content management systems play a large part in this relationship.  

Last week BrightEdge had the opportunity to catch up with Robin Francis, Senior Manager of Search at Autodesk. Robin is a panelist on the “Aligning Content and SEO” session and is going to talk about how web content strategy is critical in order to scale SEO. Below are some extracts and comments from our interview with Robin:

BrightEdge: Welcome to Share13 Robin. This is your 2^nd year at the event and we would love to know more about your thoughts on Share12 and how you are looking forward to Share13. It is great to be part of such an awesome event once more! Search performs best in the gray areas of digital marketing. The nice thing about Share 12 was that those areas could be hashed out on subject matter from experts - at scale. I’m really looking forward to Share13 to focus on the future and how we can take advantage of content and social opportunity today and, most importantly, how to tie our hard work to ROI and revenue.

Q: What are your thoughts on the impact of not provided on search marketing?

Not provided was scary at first - even though it was less than 5% of results. Now that is has ballooned to at least 40% of keyword data, I’m not sure that it has ruined my life like I thought it would. I treat the data as directional and make informed decisions based on my other invaluable tools, the most important being the actual SERP itself. You can learn a lot from what Google is and isn’t telling you. But hey, that’s how we all got our start isn’t it? Watching search engines from a million miles away and trying to reverse engineer their signals is fun.

Q: How has content evolved to be the focus of search and digital marketing?

Content has always been the focus of search and digital marketing. We care about the entire user experience from when they land on the page including the words and messages delivered to them and the links that take them elsewhere. That has not changed on the ground. However, companies themselves are now starting to realize that their search marketers aren’t just working to appease the search engines. There are actual people behind those searches and ‘every move they make’ is being evaluated, by search engines, in order to make their product better. Some countries won’t even entertain your product unless you “speak their language” in your content. Without great content you can’t get to personalization, effective responsive design, and many other cool tactics. All search engines have done is reinforce this behavior through the forcing function of Panda, Penguin, and so on.

Q: What is your approach to publishing content and measuring performance across channels like site, social, search?

There are three things you must take a good hard look at to succeed across channels.

1. On-page SEO factors. If you focus on the basics, it’s scalable and has far reaching benefits. However, you can’t do it alone. You must understand business and visitor needs and work together with your peers to deliver great content that meets both. Keep collaborating to get these factors prioritized until it’s second nature. Show them lots of data on how it is working FOR THEM and you will win hearts and minds to get more work done.

2. Focus on the words. Are you delivering on the user intent first, marketing descriptions second? If not, then you’ve got a problem. Run A/B, usability, or even SEM or creative social tests. This will show folks quickly if the words are resonating or just plain confusing. Then you can make the case to give users what they want in the copy. This is added data to show your peers in the previous step on how it is working FOR THEM.

3. Help me help you. PR, social media and other parts of the business that has great content but no marketing love, or groups or initiatives with aggressive goals are great places to build alliances.

Call them up. Find out what they need and show them how content and/or search can help specifically. No one cares about the best practices. They care about making their goals. Run a pilot and dig up the data on how it is performing across channels FOR THEM. This will help pave the way to bigger and better content programs that move the needle.

Q: How important is mobile search in 2013?

It is very important. Google has said, in no uncertain terms, that sites delivering a poor mobile experience will be dealt with. Even if your mobile traffic is low you have to ask if that is because the experience is currently not good enough. You’ve got a bit of time to clean it up, but not a lot!. The last thing you want is to explain how the “Cheetah” update whittled your mobile traffic down to nothing because you thought you had more time.

About Robin Francis    

Robin Francis currently works as the Senior Manager of Search & Web Content at Autodesk. Francis specializes in search strategy, search analytics, SEO copywriting, SEO for content, technical SEO, linking, training, site audits, at-scale SEO tool creation, and managing teams, vendors and freelancers.

enewton@brightedge.com

M Posted 12 years 8 months ago

t 9 min read

What do Cisco, Microsoft, Salesforce, and Oracle have in common? A few things actually, they are all BrightEdge customers, technology leaders, and each offers industry reputed technical certifications. We’re taking a cue from these valued customers, and offering our users an opportunity to earn a BrightEdge certification.  

Get certified at Share13

I’m excited to announce we’re introducing our training and certification at Share13 in San Francisco on August 23rd. Share13 is less than a month away, and this is yet another reason that Share13 is the must attend digital marketing event of the year. At Share13, you’ll benefit from in-person training taught by leading experts from the BrightEdge Client Service team. Be among the first group of people to receive the cutting edge BrightEdge Professional Certification. And, take advantage of the unique opportunity to ask questions, and leave Share13 with a credential and a badge for your resume.  

Why did we create a professional certification?

Our core value is customer success, which includes training our users on the essential features of our technology and empowering users to maximize their value from the BrightEdge platform. We also believe that as the search industry continues to evolve, it is critical to create a standard to ensure that the talent, best practices and workflow for organic search are available to enterprises around the world. BrightEdge S3 is the leading enterprise grade SEO platform with more than 20,000 global users. With that, we want our users to benefit from the growing demand for validated skills in using search and digital marketing technology.  

What’s the certification program all about?

The BrightEdge Certification Program is a user-level certification covering the core BrightEdge functionality including: Dashboards, Search Engines, Recommendations, and Analysis. A BrightEdge certification validates a user’s ability to leverage the full BrightEdge platform to deliver value from search and digital marketing.  

Benefits of a BrightEdge Certification 

BrightEdge User:

• Official designation – BrightEdge Certified Professional badge that can be used on business cards and social profiles
• Recognition in the BrightEdge platform – BrightEdge Certified Professional badge appears when logged into BrightEdge
• Professional community – Inclusion in an exclusive LinkedIn group for BrightEdge Certified Professionals
• Certificate PDF – Electronically delivered certificate that can be proudly displayed
• Marketable skill – A BrightEdge Certification validates a users skill and provides differentiation in the marketplace

Business:

• Hire skilled professionals – Tap into a network of certified professionals, and validate that your employee base has the proven skills to help succeed in search and digital marketing
• Maximize value of platform – Ensure users fully leverage the BrightEdge platform to drive results

Nag

M Posted 12 years 8 months ago

t 9 min read

Jason Tabeling, Partner at Rosetta, is speaking and moderating the Global and Mobile SEO panel at Share13. In this post he discusses critical industry issues with marketing, content and digital thought leader Andy Betts. SEO marketers at global companies aspire to reach customers worldwide, and drive traffic, leads, and revenue through global SEO initiatives. Leveraging marketing initiatives beyond a single country also helps them demonstrate a greater ROI on investments. Search engines typically deliver country-specific results. Hence optimizing campaigns across engines such as Google, Yahoo, Bing, Baidu and Yandex are critical components of a global concerted approach to SEO. Not only does this boost marketing ROI but also maintains global brand consistency while accommodating local nuances.

According to our recent Search Marketing Survey, Global SEO & Ranking is a key priority for brands and agencies in 2013 with over two-thirds of marketers surveyed stating that global ranking is going to be important in 2013. As Share13 clients will share insight into how we should be prioritizing geo location and device in search within the Global perspective. Leading brands such as Adobe, Gap and Symantec will talk through strategy and tactics that get results from organic search in the face of the changing global landscape. In parallel as the adoption of mobile and tablet devices surges, many brands are seeing more searches from mobile devices, making it imperative that marketers understand the differences in how people search from different devices. We will explore ways to leverage this trend.

Jason Tabeling from Rosetta Marketing talks Global SEO and Mobile at Share13

AB: Welcome to Share13 Jason. It’s great to have you on board

JT: I am excited and honored to be speaking at Share13.  This event brings together some of the best brands and brightest agencies in the country to discuss the future of the industry.  BrightEdge as a platform is helping us do great things for brands.  The Share conferences provide an unmatched opportunity to discuss ideas and learn new things from the leading minds in this space.

AB: Can you tell us more about your panel and topic?

JT: My topic on Global and Mobile SEO addresses two of the biggest areas of opportunity for our clients.  Mobile is becoming a major factor as it steals one-third of the search traffic for companies, especially in eCommerce. Hence the implications to SEO are monumental.  Global has always been a big area of opportunity, and now with the tools and scale that is available there are new possibilities that cannot be ignored.

AB: How does Mobile fit into the Global search marketing equation?

JT: Mobile search is not just taking traffic away from desktop, but is adding incremental volume.  It is extremely important to understand mobile search and its impact on your brand.  Impact in this case cannot be solely defined by sales.  The definition of mobile has to be viewed through a different lens.  What are the user behaviors with mobile?  How does keyword volume differ?  What are the consumers’ expectations of mobile search under different contexts (time of day, location, device)?  These are the important questions that we need to understand with mobile in 2013.  It is no longer if or when mobile, but how.

AB: One of the key themes at Share13 is the rise of earned media. What are your thoughts on this and how do you view earned, paid and owned media at Rosetta?

JT: At Rosetta we actually renamed our group Paid, Owned, and Earned media to signal to our clients that the space is not either/or, but that these pieces are inherently intertwined.  It is the intersection of these components where real marketing magic takes place.  Where brands struggle here is with organizational design and access to data. They struggle because these two components often create incentives that are driven by siloed performance.  Data can also lie in certain areas not available to others, not because it is impossible to acquire, but the correlations between the channels and the understood value of those insights isn’t yet recognized. Andy and Jason went on to talk in much more detail about the role of content and publishing in SEO and we will be sharing further commentary and insight from Jason and other key speakers on this in the coming weeks. Jason will be moderating the Global and Mobile SEO panel on day 1, 22^nd August at 2.10pm. Full panel details and agenda are below:

1. Speaker/Moderator: Jason Tabeling, Partner, Rosetta
2. Speaker: David Lloyd, Sr. Manager, Global Search Marketing, Adobe
3. Speaker: Ken Yamada, Digital Marketing / Business Development, GAP
4. Speaker: Chuo-Han Lee, Sr. Manager, eCommerce, Symantec

Click here to see the full agenda at BrightEdge Share13. A big thanks to Jason for sharing his insight. Stay tuned for more from Jason and other key speakers shortly!

About Jason Tabeling Jason Tabeling is a Partner at Rosetta responsible for all things paid, owned, and earned media. Jason has a deep understanding of digital marketing, including paid search marketing and online display advertising. He has successfully managed dozens paid search campaigns, and has developed integrated strategies across all connected devices for various clients focusing on each core competencies in both the online and offline channels.

About Andy Betts Andy Betts has 15 years of strategic marketing, content and digital marketing experience working with many of the industry’s leading global agencies and brands across key strategic and marketing growth functions. Andy works with BrightEdge on strategic marketing, content and digital strategy whilst also writing and ghost writing for leading publications such as Huffington Post, Search Engine Watch and Econsultancy. Andy’s articles have appeared in Search Engine Land, Venture Beat, Mediapost, and the NYT. You can reach Andy on Twitter as @andybetts1 and on LinkedIn.

Beth Corneglio

M Posted 12 years 8 months ago

t 9 min read

I am Beth Corneglio an SEO/Traffic Consultant at Relevance™. I've worked with multiple Fortune 500 clients to assist with their SEO and inbound marketing needs. One of the biggest challenges SEOs face in improving search performance is identifying true competition and their focus areas in SEO.  I will walk through a live example on how to gain this powerful insight using BrightEdge Share of Voice.

Filtering Out The Fake Threats With Share Of Voice

Clients and SEOs alike are always curious about who their actual search competitors are. Unfortunately with the rising use of Google’s personalized search, it’s increasingly difficult to “just go check the SERPs” to find an accurate list of companies that may be cutting into your business. How can you be sure who is an actual competitor in your niche, and who simply shares the keyword? With the help of the Share of Voice Tool provided by BrightEdge, you can figure it out quickly and easily. This tool can vastly increase efficiency by uncovering search competitors, and I’ll show you how. Here’s how the inbound marketing consultants at Relevance™ use the tool for clients—and how you can use it to keep track of your own search competitors.