theCUBE traveled to the Sheraton Palace Hotel for the fourth annual #Share14, and event put on by BrightEdge, an emerging SEO & content marketing company, headquarted in San Mateo, CA. theCUBE host, Jeff Frick, was able to catchup with Jim Yu, CEO, BrightEdge, and several other influencers in the BrightEdge community following the keynote on Day 2 of the event. Signal Extracted.

Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts. At that time I spoke about the importance of streamlining content strategies across search, social and mobile to truly engage customers at every touch point. However, content marketing has progressed significantly over the last several months, bringing new challenges and opportunities for brands. Though brands understand how important content can be, 70 percent of marketers say they lack a cohesive, strategic approach to content, according to Altimeter. That's why today, I'd like to focus on performance and how keen attention to measurement and optimization is what marketers need to get them to the next phase of content marketing success.

If you haven't heard of Stephen Dubner and Steven Levitt, you might need to spend some time rethinking your... well, thinking. As the co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything and its sequel SuperFreakonomics, co-authors Dubner and Levitt have learned their fair share of mind-changing lessons, turning the study of economics into an understanding of incentives.

Going mobile is one of the best ways a company can gain revenue and customers today. However, if a mobile implementation is botched, companies can lose on average 68 percent of their smartphone traffic.

In a new study by BrightEdge, some 27 percent of mobile sites have various errors with their mobile development and implementation. BridgeEdge studied dynamic serving, responsive design, and separate mobile URLs in order to see which dynamic had the most errors. Not only does Google support all three types, but mobile responsive web design has been deemed the choice solution. With that being the case, BrightEdge tested sites with implemented responsive design versus other mobile solutions to see if it resulted in differences between smartphone rankings.

The benefits of a well-executed marketing plan are many, but to realize them CMOs must first ensure their strategies and tactics are right.

In this week's edition of "CMO Wants To Know," seven executives cite areas where their fellow marketers might be missing the mark. Read on to find out some common mistakes—and hopefully avoid them yourself.

Mobile is crucial and it's here to stay. Marketers today understand how important mobile sites are for reaching customers—in fact, according to the PewResearch Internet ProjectOpens in a new window, nearly 60 percent of American adults own smartphones and 40 percent own tablets. Smartphones and tablets together command fully one third of organic search traffic, and that's only projected to grow. According to BrightEdge's newly released "Mobile Share ReportOpens in a new window," smartphone traffic will grow 50 percent within the next year.

“Think like a publisher” is a mantra that most content marketers, even entrepreneurs, repeat as they plan e-books, white papers, blog posts, videos and other collateral. They hire former journalists to write and produce, but when it comes to publication, a lot of them fall short of their goals. The secret, according to BrightEdge CEO and co-founder Jim Yu, is to operate the publishing arm of the marketing department in a B2B organization as an actual revenue-rich business.

If your business depends upon online traffic, you should know. More than half of digital traffic online now comes from mobile devices and through mobile apps.

A comScore report says smartphones and tablets combined now account for 6o percent of all online traffic up from 50 percent a year ago. And 51 percent of that traffic is driven by mobile apps (like those for digital radio such as Pandora or Spotify, digital messaging like WhatsApp or Viber and social apps like Facebook and Twitter.)

A recent report by BrightEdge found that one in four mobile sites are losing traffic due to configuration errors: “Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart.”

The study analyzed billions of queries and determined that “62 percent of organic searches show different results depending on whether the search was performed on a desktop or smartphone.”

BrightEdge considered mobile configuration in terms of separate URLs (dedicated mobile sites), dynamic serving and responsive design. Dedicated mobile sites evidenced a 72 percent error rate and dynamic serving errors amounted to 30 percent; no errors were found with responsive design.

Want to know why the mobile version of your site isn’t reaping the benefit of all that mobile traffic you’ve been hearing about? Well, it could be because poor configuration of your mobile site is causing it to rank poorly with search engines.

That’s right. A new study says up to 27 percent of mobile sites are not configured properly.

And that could be costing you a huge amount of traffic, not to mention loss of revenue, because potential customers never even find the mobile version of your site.