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Robert Redford at Adobe Summit 2014

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What do actor Robert Redford and Seattle Seahawks’ Richard Sherman have in common? Give up? They're going to Adobe Summit 2014 between March 24 and 28 in beautiful Salt Lake City and so are we! Adobe Summit is one our favorite tradeshows and we are a proud Gold Sponsor of Adobe's  premier digital marketing conference. Every year, Adobe brings together creative minds to share ideas on the challenges marketers are facing right now. And it never disappoints.  

CEO Jim Yu & SAS Technologies talk content at Summit

This year, the agenda is jam-packed with topics from personalization and cross-channel campaign management to hands-on labs (and let’s not forget the ski day at Canyons Resort). Companies like Kickstarter, Redbox and Ford Motor Company are just a few of the brands that will be sharing digital marketing insights at Adobe Summit.   BrightEdge’s Jim Yu will also be present in a discussion on how technology empowers content writers, and we’re pleased to be alongside Shane Herrell of SAS for that talk. Hope to see you at the session at 2 PM on Wednesday, 2 PM in Room 250EF.  

We are launching powerful innovations at Summit

If you’re heading to Adobe Summit, please stop by our booth to say hi. We’ll be at Booth 717, and we unveil the latest technology innovations we’ve been working on. Without giving too much away, be sure that we are announcing significant updates that will take SEO and content marketing to a new level.   If you need an indication of what you can expect, simply look at all the innovation we delivered in previous releases.  

We are proud to be a strategic Adobe Partner

You may already know that Adobe is also a valued partner with BrightEdge, and has been for years. Back in 2011, we announced that Adobe technology would integrate with BrightEdge to offer more thorough analytics data.   With that integration, BrightEdge customers have access to Adobe SiteCatalyst and Adobe SearchCenter for all major search engines including Google, Yahoo, Bing, Yandex and Baidu in global markets.   Adobe customers can make the most of the huge organic search opportunity by publishing content that is optimized for search from day one. This is possible thanks to BrightEdge Content Optimizer available right within the enterprise grade CMS Adobe Experience Manager. And Adobe uses BrightEdge tools exclusively for their SEO. Find out more about how our tools are helping Adobe, too.

We hope to see you at Adobe Summit.

BrightEdge Shows Momentum by Doubling Growth | BrightEdge

BrightEdge Announces Momentum Led by Doubling Top-Line Growth

Company Doubles Customer Base, Expands Geographically and Appoints CFO

SAN MATEO, CA--(Marketwired - Feb 27, 2014) - BrightEdge, the essential content marketing platform, today announced tremendous company growth led by doubling its year-over-year top-line performance. In 2013 BrightEdge doubled its customer base, expanded its suite of patented technology, doubled employee count, and opened a new office in Chicago. This continued company momentum speaks to significant market opportunity and demand for the SEO and content marketing technology delivered by BrightEdge. The company also announced the appointment of Jim Emerich as its chief financial officer. Jim Emerich brings over 20 years of financial leadership experience from companies including Salesforce.com and Avangate.

"Our rapid growth is the result of our dominant position in the SEO platform space and our emergence as the leader in content marketing technology, both massive markets. Through our relentless focus on customer success and product innovation, we have become the trusted global standard SEO platform for more than 8500 brands," said Jim Yu, CEO and co-founder of BrightEdge. "Over the past year, we have invested heavily in building content marketing technology that is not only critical for the SEO channel, but also enables every other channel to maximize the value of content. As a result, we have emerged as the essential content marketing platform."

Content marketing has become a primary focus for businesses in 2014. According to a BrightEdge survey of its customer base of 8500+ brands, 79% believe that connecting content marketing activity to business outcomes will be more important this year. BrightEdge is the first-ever comprehensive content marketing platform that helps companies of all sizes and industries connect content with business results in a predictable way.

"BrightEdge's unwavering commitment to our success has enabled us to grow our content marketing program and engage our customers more effectively," said Sean Kainec, senior manager, search engine optimization at The Home Depot. "BrightEdge is an innovative company delivering cutting-edge technology and data-driven intelligence that we can leverage in our programs."

As part of this tremendous growth, BrightEdge has achieved a number of major milestones, including:

Exceptional Business Performance: BrightEdge reports doubling of top-line growth year-over-year in 2013, accelerating its growth from 2012. Further, the company doubled its customer base in 2013, with key wins including Nike and The Home Depot. As part of its rise to the dominant position, BrightEdge has seen dozens of household names like Nike upgrade from Tier 2 tools to its trusted enterprise platform.

Geographic Expansion and Employee Growth: BrightEdge expanded its presence with a new office in Chicago, home to major agencies, retailers, brands, and key customers. In 2013, BrightEdge grew its employee count by hundreds of employees around the globe, more than double the size of any other technology company in the industry.

Recognized Innovation: BrightEdge continues to define the market with dozens of innovations, adding four new, patented technologies to its growing Intellectual Property portfolio. BrightEdge IP includes Share of Voice technology that helps marketers to understand their competitive position, Reverse Index technology that helps marketers understand their web-wide performance and a patent for measuring the business value of SEO.

New CFO Hire: Jim Emerich joins BrightEdge with more than 20 years of financial leadership experience. Emerich was previously CFO of Avangate, Appirio and MuleSoft. Prior to these positions, he spent six years at Salesforce.com, where he played an instrumental role on the team that guided the company through its Initial Public Offering.

"BrightEdge has quickly become the trusted industry standard because of its dedication to customer success and breakneck innovation," said Jim Emerich, CFO of BrightEdge. "BrightEdge's aggressive growth strategy parallels what I saw at Salesforce.com when I joined in the early 2000s. I'm very excited to join at such a pivotal time for the company."

About BrightEdge
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. More than 8500 global brands including 3M, Microsoft, Netflix, and Nike leverage BrightEdge's technology. The company is based in San Mateo, CA with offices in New York City, Chicago and London.

Visit our website: www.brightedge.com
Read our blog: www.brightedge.com/blog
Like us on Facebook: www.facebook.com/seoplatform
Follow us on Twitter: www.twitter.com/brightedge

Press Release Date

BrightEdge Patents

BrightEdge Technologies, Inc., the leader in enterprise SEO, believes that investing in R&D is critical to delivering the advanced technology that sophisticated customers and marketing professionals increasingly need to keep on top of the dynamic world of digital marketing. The Company has spent millions of dollars on research and development, and our growing patent portfolio largely reflects fundamental innovations important to our industry. During the course of our history - since the earliest days when our founders worked relentlessly around the clock late into the night over months and months to invent their first new solutions and systems to tackle the needs of large enterprises - we have invested heavily to innovate and to deliver solutions that add significant value to customers.
 
In accordance with Section 287(a) of Title 35 of the United States Code, the reader is hereby placed on notice of BrightEdge Technology, Inc.’s rights in the United States Patents listed below which are associated with our software platform:
 
US Patent # 8,135,706 OPERATIONALIZING SEARCH ENGINE OPTIMIZATION 
US Patent # 8,190,594 COLLECTING AND SCORING ONLINE REFERENCES
US Patent # 8,478,700 OPPORTUNITY IDENTIFICATION AND FORECASTING FOR SEARCH ENGINE OPTIMIZATION
US Patent # 8,478,746 OPERATIONALIZING SEARCH ENGINE OPTIMIZATION
US Patent # 8,577,863 CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES
US Patent # 8,620,892 COLLECTING AND SCORING ONLINE REFERENCES
 
The reader is also hereby placed on notice of BrightEdge Technology, Inc.’s rights in the following foreign patents associated with our software platform:
Japan Patent # 5,238,074 COLLECTING AND SCORING ONLINE REFERENCES
 

Selling Search & Social To The CEO: Measure Business Outcomes

English, British
News Item Title
Selling Search & Social To The CEO: Measure Business Outcomes
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

If you were one of those children that sold lemonade under a homemade stand (or, like me, sold lawn-mowing services), business was pretty simple. All it took was the product or service, the flash of a toothless smile or a knock on the door, and your weekly allowance began to grow. If only digital marketing were this easy.

News Item Link
http://marketingland.com/selling-search-social-ceo-measure-business-outcomes-73231

Social Media Metrics – Perfection Of Means & Confusion Of Goals

English, British
News Item Title
Social Media Metrics – Perfection Of Means & Confusion Of Goals
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

We’ve come a long way in a very short time. The exponential growth of social media has made it an integral part of the marketer’s toolkit. Social media takes up more than one quarter of all time spent online, and is arguably the quickest, fastest way to reach millions of customers instantly.

Recent research from Pew shows that 73 percent of US online adults use a social network. On a global basis, eMarketer estimated that in 2013, 68 percent of internet users around the world used a social network at least once per month, and they expect it to rise to 75 percent by 2016. Not surprisingly, social media was used by 87 percent of marketers in 2013.

News Item Link
http://marketingland.com/social-media-metrics-perfection-of-means-confusion-of-goals-69747

Bridging the Gap: A Recipe for Enterprise SEO Success in 2014

English, British
News Item Title
Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

At its core, the job of the SEO entails bridging the gap between the technical needs of search engine bots and the human needs for information, products or services – all for the purpose of increasing an organization's revenue. Whether that revenue is gained from products sold, leads captured, or page views earned, SEO professionals must justify the existence of their role through metrics while using these metrics to continually optimize the performance of keywords and landing pages against revenue.

News Item Link
http://searchenginewatch.com/article/2329129/Bridging-the-Gap-A-Recipe-for-Enterprise-SEO-Success-in-2014

The 3Ps of Content Measurement: Page Rank, Traffic & Engagement

English, British
News Item Title
The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014.

News Item Link
http://searchenginewatch.com/author/2491/jim-yu

Secure Search & SEO Methodology: Key Strategies & Enablers

English, British
News Item Title
Secure Search & SEO Methodology: Key Strategies & Enablers
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts.

News Item Link
http://searchengineland.com/secure-search-seo-methodology-key-strategies-key-enablers-182280

The Global SEO & Content Marketing Landscape

English, British
News Item Title
The Global SEO & Content Marketing Landscape
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more importance than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew.

News Item Link
http://searchengineland.com/the-global-seo-content-marketing-landscape-180718

BrightEdge Patents

BrightEdge Technologies, Inc., the leader in enterprise SEO, believes that investing in R&D is critical to delivering the advanced technology that sophisticated customers and marketing professionals increasingly need to keep on top of the dynamic world of digital marketing. The Company has spent millions of dollars on research and development, and our growing patent portfolio largely reflects fundamental innovations important to our industry. During the course of our history - since the earliest days when our founders worked relentlessly around the clock late into the night over months and months to invent their first new solutions and systems to tackle the needs of large enterprises - we have invested heavily to innovate and to deliver solutions that add significant value to customers.

In accordance with Section 287(a) of Title 35 of the United States Code, the reader is hereby placed on notice of BrightEdge Technology, Inc.’s rights in the United States Patents listed below which are associated with our software platform:

  • US Patent # 8,135,706 OPERATIONALIZING SEARCH ENGINE OPTIMIZATION 
  • US Patent # 8,190,594 COLLECTING AND SCORING ONLINE REFERENCES
  • US Patent # 8,478,700 OPPORTUNITY IDENTIFICATION AND FORECASTING FOR SEARCH ENGINE OPTIMIZATION
  • US Patent # 8,478,746 OPERATIONALIZING SEARCH ENGINE OPTIMIZATION
  • US Patent # 8,577,863 CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES
  • US Patent # 8,620,892 COLLECTING AND SCORING ONLINE REFERENCES
  • US Patent # 8,671,089 CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES
  • US Patent # 9,262,770 CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES

The reader is also hereby placed on notice of BrightEdge Technology, Inc.’s rights in the following foreign patents associated with our software platform:

  • Japan Patent # 5,238,074 COLLECTING AND SCORING ONLINE REFERENCES

 

First Amended Complaint for Trade Secrets Lawsuit (Case No. 113 CV 256794): Read here

Court Order for Trade Secrets Lawsuit (Case No. 113 CV 256794): Read here

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