“How Many SEO Keywords Should I Manage?” is a common question SEOs and marketing departments consider as they try to maximize business results and ROI.
For most companies, SEO has the highest ROI of any of the channels and that is a fact that continues to grow as search gets better at understanding what the users want.
At BrightEdge we are asked this keyword research question regularly by our customers, so we decided to formalize our answer with a webinar. We answer the question by considering the two key business factors: Relevance and Profit.
The host will be BrightEdge VP of Marketing Demand Generation Erik Newton and the presenter will be BrightEdge VP of Operations Albert Gouyet. They will lay out a thought framework for addressing the question and then go over some practical how-to on building the optimal keyword set on the BrightEdge platform.
Download webinar assets now.