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Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead

English, British
News Item Title
Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined the company back in 2001. This information made some marketers nervous, but at PubCon last week, Google’s Matt Cutts reminded the audience that the algorithm had been up and running for more than a month before it was announced, and no one even noticed.

News Item Link
http://searchengineland.com/google-hummingbird-the-keyword-what-you-need-to-know-to-stay-ahead-175531

3 Ways to Connect With Your Audience

English, British
News Item Title
3 Ways to Connect With Your Audience
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

The digital world has its pros and cons. On one hand, marketers can interact with consumers en masse at any time from any location, with the hope of cultivating brand loyalty and boosting the bottom line. On the other hand, the deluge of information can be overwhelming and downright irritating for consumers -- Facebook, Instagram and Tumblr alone produce 715,856 pieces of content per minute, according to Domo. Breaking through the noise and establishing a brand voice worth listening to requires a content approach that centers on relevancy, thoughtfulness and integrity.

News Item Link
http://www.huffingtonpost.com/jim-yu/3-ways-to-connect-with-yo_b_4310644.html

Certification & Training

In-Person SEO Certification & Training 

BrightEdge’s core value is customer success, which includes empowering users to maximize their value from the BrightEdge platform and earn an industry-recognized certification on the industry-leading SEO platform. The BrightEdge Certification Program is offered at Share and is a user-level certification covering the core BrightEdge functionality including: Dashboards, Search Engines, Recommendations, and Analysis. A BrightEdge certification validates a user’s ability to leverage the full BrightEdge platform to deliver value from search and digital marketing. Learn more here.

BrightEdge offers in-person training once a year at Share events. Check our Share page for times and dates. 

 

 

Search and Earned Media

Content Strategy Search Engines Love ... and how you can do it!

Robin Aguilar-Francis, Sr. Manager Search & Web Content, AUTODESK

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Creating Content for Humans: Or, knowing when not to optimize

Holland Dauterive, SEO Manager, ModCloth

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Bing Webmaster Tools: Indispensable Features

Vincent Wehren, Senior Program Manager, Bing

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Loving Links Beyond SEO

Mel Carson, US Ambassador, Majestic SEO

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Earned Media: Maximize Impact

Enterprise Content Marketing & Audience Reach

Michael Kirchoff, Director of SEO, PennWell

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Quality Content Marketing at Scale

Julia Gause, Director of Search Marketing, scrippsnetworks

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History (and Future) of Marketing: Best of Both Worlds with Content, Search

Lisa Williams, Dir, Paid, Owned, Earned, Rosetta

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Search & Social: Search Just Got Real

Todd Friesen, Director, SEO, SalesForce.com

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Bringing it All Together - Search and Earned Media

David Whitworth, SEO Manager, rackspace & Marty Muse, VP, Client Solution / Success, Relevance

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Content Performance: From Rank to Revenue

How Intel Integrates Search Throughout The Campaign Workflow

Ken Schults, Managing Director, Global Consulting - Global Strategies

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Analytics that Matter: Metrics that Drive Content Performance Engagement

Kirill Kronrod, Search Manager, Adobe

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Data and Metrics that Matter, Planning for Success

Steve Krull, CEO, befoundonline

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Transforming Challenges Into Opportunities: Adapting Content Performance Metrics to SERP Changes

Melissa Walner, Dir, Global SEO, Hilton

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Session Videos

The Rise of Earned Media

Jim Yu, CEO, BrightEdge

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Share 13 Update

Brad Mattick, VP Marketing and Products, BrightEdge

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The Future of Search: Mobility

Eric Papczun, US Presidents, Performics

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The Future of Search: A UK Perspective

Jim Brigden, Global Chief Client / Commercial Officer, iProspect

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Digital CMO Panel

Christian Nimsky, VP Digital Interactive Products and Services, Consumer Reports
Alan Osetek, President, Resolution
Jeremy Sanchez, CEO, Global Strategies
Mike Grehan, Publisher, Search Engine Watch, Click Z

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The Social Business Transformation

Todd Wilms, Head of Social Business Strategy, SAP

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Introduction

Share13 was the industry's premier digital marketing event in 2013 focused on organic search and digital marketing. Over 600 attendees and 43 speakers gathered to discuss the most important issues for digital marketers. Review the videos to hear from leading global brands such as Hilton Hotels, Marriott, Macy's, Microsoft, Adobe, Google, Facebook and others. 

 

Session Videos

Share13 was packed with content from executives and hands-on practitioners at leading brands on what is working in their business today. Unlike many other user conferences and public trade-shows, share is exclusively for search and digital marketing practitioners at leading brands. View these videos to share in the experience of our attendees and learn best practices from the leaders.  Visit the Video Center.

 

Certification & Training

BrightEdge’s core value is customer success, which includes empowering users to maximize their value from the BrightEdge platform and earn an industry recognized certification. The BrightEdge Certification Program is offered at Share and is a user-level certification covering the core BrightEdge functionality including: Dashboards, Search Engines, Recommendations, and Analysis. A BrightEdge certification validates a user’s ability to leverage the full BrightEdge platform to deliver value from search and digital marketing. Learn more here. 

 

Interested in Speaking at Share14?

Central to the transformation going on in the industry is the role of content and organic search.  Marketers are challenged by the pace of change and by an ever increasing number of channels to reach and influence customers. If you have a compelling story to share and are interested in speaking at Share14, please contact us at share14@brightedge.com.

 

 

Keyword Not Provided – Maybe Mobile Is To Blame?

English, British
News Item Title
Keyword Not Provided – Maybe Mobile Is To Blame?
News Item Author Name
Cindy Krum
News Item Published Date
News Item Summary

At SMX East yesterday, during the Trends in Mobile Search session, Google announced the addition of cross-device conversion reporting in AdWords and I believe this may be related to the loss of referral keyword data in Google Analytics. The new method of ad attribution helps advertisers understand cross-device and cross browser conversions, and eventually will also include attribution for click-to-call and offline conversions—a panopticon of conversion tracking! It is great for advertisers, but I believe it may have pushed mobile privacy concerns far enough to cause Google to pull back the keyword data in Google Analytics (and may possibly have caused the recent hiccup in Google Webmaster Tools as well).

News Item Link
http://searchengineland.com/keyword-not-provided-maybe-mobile-is-to-blame-173271

Listen Up - Your Customers Are Talking

English, British
News Item Title
Listen Up - Your Customers Are Talking
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

Today, the customer is in charge -- and highly vocal. The reality of customer feedback is not a new phenomenon. For as long as products have been available for consumption, consumers have been sharing their opinions on those products. The only difference between now and even five years ago is the increased ability for customers to share their feedback on extremely public platforms. Facebook, Twitter, blogs and review sites have become message boards for consumer feedback and insight. Even though companies' ability to interact with customers has improved in parallel with customers' ability to speak out, it's been estimated that among social networks and traditional selling channels, companies mishandle 80 percent of customer engagement opportunities. The information that customers share through these channels is an invaluable asset that must be considered carefully and regularly.

News Item Link
http://www.huffingtonpost.com/jim-yu/listen-up-your-customers_b_4146082.html
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