Content Centric Marketing

Drive revenue with content optimization for search

Search engines focus on delivering the best possible user experience, by providing high-quality content and relevant results. Last year, Google made waves with their broad sweeping Panda and Penguin algorithm updates, rewarding those websites with a solid content strategy with improved rankings and visibility.

In the current search climate, it’s more important than ever to invest in unique, compelling, web friendly content, and optimizing for search performance. Consistent with a history of innovation, BrightEdge has developed unique technology enabling marketers to take a content and page based approach to managing content performance.

Understanding how our content is reached by users is completely useful and viable to our team, and since we are a very content heavy website … Page Manager helps inform us in how well we’re doing from an SEO perspective.