Cheapflights, OMD, Performics, Starcom on Content Marketing
Cheapflights, OMD, Performics, and Starcom MediaVest Group discuss Content Marketing
Search engines focus on delivering the best possible user experience, by providing high quality content and relevant results. Last year, Google made waves with their broad sweeping Panda and Penguin algorithm updates, rewarding those websites with a solid content strategy with improved rankings and visibility.
In the current search climate, it’s more important than ever to invest in unique, compelling, web friendly content, and optimizing for search performance. Consistent with a history of innovation, BrightEdge has developed unique technology enabling marketers to take a content and page based approach to managing content performance.
Google has made secure search the universal default, meaning that 100% of searches are now secure and site analytics will no longer be able to provide user search query data to correlate keywords with site visits, revenue, and conversions. Secure Search also marks a fundamental shift for how brands practice SEO, measuring performance by taking a content-centric approach as opposed to a keyword-centric approach. With BrightEdge Page Reporting, brands are able to understand their total SEO performance across revenue, visits, and conversions at a page level. Page Reporting is the only comprehensive solution for addressing secure search.
BrightEdge has pioneered a new paradigm in content performance with the introduction of Page Manager. Built with prescriptive best practices, Page Manager provides comprehensive on-page, backlink, internal links, and social recommendations guiding you to success.
“Micro-moments” define your customers’ digital behavior today. New content types—including ads, maps, and local listings—deliver highly relevant online experiences matched to each micro-moment. But they can also push organic listings further down on search results pages, resulting in a drop in traffic, conversions and revenue. Knowing when organic opportunity exists above the fold is critical for search success today. With BrightEdge Intent Signal, brands automatically know the “organic-friendliness” of topics - to prioritize efforts according to organic opportunity and drive maximum business results.
Now, for the first time businesses can empower their content teams to create search optimized content from day one, by giving content teams a technology that coaches them towards SEO success. With BrightEdge Content Optimizer, content and editorial teams can leverage an out-of-the-box CMS integration, allowing them to easily create search optimized content that maximizes revenue, and that allows all web pages to be optimized for search performance.
Manually identifying site errors and crawl issues across large websites, can be a laborious, time-consuming process. Site Audit ensures your site is healthy by automatically identifying errors and crawl issues across different page types, providing a detailed analysis of issues categorized by severity, with a clear roadmap of recommendations on how to fix them.