<p>Search engines focus on delivering the best possible user experience, by providing <a href="https://www.brightedge.com/glossary/improve-content-quality" target="_blank">high-quality content</a> and relevant results. Last year, Google made waves with their broad sweeping <a href="/content/google-panda-update">Panda </a>and Penguin <a href="/glossary/major-google-updates">algorithm updates</a>, rewarding those websites with a solid content strategy with improved rankings and visibility.</p>
<p>In the current search climate, it’s more important than ever to invest in unique, compelling, web friendly content, and optimizing for search performance. Consistent with a history of innovation, BrightEdge has developed unique technology enabling marketers to take a content and page based approach to managing content performance.</p>