BrightEdge & Cisco Thought Leadership Session

Thursday, October 26 (9:00-10:15am EST)

  • Ken Shults, VP, Strategic Innovation, BrightEdge
  • Laura Ann Mitchell, Director of Digital Cisco Systems, Inc.

Customer needs and businesses are constantly evolving, which means your website has to intelligently adapt to stay relevant. Learn how Cisco.com is leveraging SEO best practices, data, and customer insights to transform its global site infrastructure. In this session, Laura will focus on technical implementation, how-to guides for effective customer research and digital capabilities to construct the most relevant, personalized experience Cisco's customers are seeking.

SMX East Agenda

 

Venue

Jacob K. Javits Convention Center

655 West 34th Street

New York, NY 10001

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