SERPs (search engine results page) are adapting to micro-moments. Search results now include a variety of content types, tailored to each micro-moment—from ads and videos to maps, local listings and more. Micro-moment, a term coined by Google, refers to consumers’ habitual behavior of turning to search to learn something, do something, discover something, watch something or buy something.
Digital marketers need to pay attention to these micro-moments in their SEO keyword strategy, to maximize the opportunities for their content to be shown above the fold on the SERP.
Download this data sheet to learn how Intent Signal enables marketers to target each micro-moment and speak to customers in the key moments that matter.