What is SEO Analysis?
What is SEO Analysis?
SEO analysis is the process of closely examining a website to gain a better understanding of how well the site has been optimized and what can be done to help the site improve.
SEO analysis requires brands to first take a careful look at the content they have on their page. They want to see what keywords their content has been optimized for and how well that content performs. This can be completed easily on the BrightEdge platform by plugging the brand URL into the Data Cube to see what keywords the site ranks highly for. Diving into keyword reporting also brings up information regarding what individual page ranks for the keywords in your keyword groups.
The next part of an analysis involves looking at how this performance impacts the brand. You want to gauge how high your content ranks for the targeted keyword, how well content has been optimized, and how this impacts traffic rates and leads. This can also be done through the BrightEdge platform by looking at the Page Reporting feature and setting up dashboards to track traffic over time. A ContentIQ analysis will also help you pinpoint potential errors that could be hurting your SEO progress, including missing meta data or keywords that have not been used optimally.
Knowing how to do website SEO analysis can give you a far greater insight into the performance of your page and how best to move forward. Remember that the higher the page ranks on the SERP, the more traffic it can bring in and thus the more leads and customers. When brands develop a better understanding of their current level of optimization, they can find areas where they can improve.
How Do I Analyze Website SEO?
To do a website SEO analysis you want to follow these steps.
- Make a list of the content you currently have on your site.
- Use the BrightEdge platform to determine what keywords your domain already ranks for.
- Note the current ranking of these pages for these target keywords.
- Run an analysis with ContentIQ to find any weak areas of your content. This includes weak keyword usage or missing metadata.
- Use Google Search Console to identify important data regarding your traffic on each page, the number of leads that come in through your website, and your conversion rates.
As you build your SEO analysis, look at areas where you can improve. Identify the weakest pages, the ones that do not run well and do not effectively bring in new visitors and encourage them to progress through your conversion funnel. This will help you know where to get started with your optimization process.
You can also use your analysis to see what types of keywords your site still needs content for. You can then start to build a content calendar around these gaps and bolster your site with new content.
By taking the information from your SEO analysis, you will have the information you need to improve your existing content and make it more appealing for the search engines as well as a strong content calendar to build up your buyer's journey with.