Scaling SEO In Your Company Event
Join us for a 30-minute session covering use cases on how to scale SEO within your company.
Join us for a 30-minute session covering use cases on how to scale SEO within your company.
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Available on-demand
Why does authority matter in search? We walk you through this topic and explain how authoritative content improves the quality and ranking of pages by leveraging subject matter experts.
Join us to learn the SEO best practices needed to be a successful content creator who strengthens online business presence to convert content visits into engagement and ROI. This webinar will provide an introductory overview of creating authoritative content and unifying your message across channels and audience.
You will learn:
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The topline numbers in the US healthcare industry are noteworthy: The total U.S. healthcare expenditure was more than $3.5 trillion, per the Centers for Medicare and Medicaid Services. At that level, it accounted for 17.9% of gross domestic product (GDP). The U.S. spent about $9,990 per person on healthcare. Japan, with a longer life expectancy (83.1 years vs. 79.1 years) and universal coverage, spent just $3,816 per person. 85 publicly-traded healthcare companies made $47 billion in profit on $545 billion in global sales. Pharmaceutical companies generated 22% of the revenue and 60% of the profit.
Those levels of spending and profit make the industry ripe for disruption in all areas and processes. This streamlining creates opportunities to connect previously disparate data sources and deliver higher degrees of personalization, consistency in care, overall capacity utilization, patient satisfaction, and outcomes.
Insights automatically applies BrightEdge machine learning and artificial intelligence to help healthcare providers monitor their site for opportunities and errors. The automated nature of the feature is particularly helpful to small marketing staffs that do not have a dedicated SEO specialist.
Medical care is tied to medical offices and facilities, which often become local fixtures wherever they’re based. Providers are extremely interested in reaching potential patients in particular cities and even neighborhoods. BrightEdge Hyperlocal allows them to target down to the zip code or even GPS coordinate location.
Because of the universality of interest in wellness–everyone wants to be healthy--there are a multitude of health and medical-related topics that people search for online every day. BrightEdge Data Cube allows providers to identify those longer queries people use on these more specific topics related to their health or things that are trending in the world of medical care.
Get answers to any introductory-level SEO questions you might have.
<p>Thank you for registering. You will receive a confirmation email shortly.</p>