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Authorship to Authority
Organizing Your Expert Person Data To Drive Rank and Results
Authorship to Authority
Organizing Your Expert Person Data To Drive Rank and Results
Available on-demand
Why does authority matter in search? We walk you through this topic and explain how authoritative content improves the quality and ranking of pages by leveraging subject matter experts.
Join us to learn the SEO best practices needed to be a successful content creator who strengthens online business presence to convert content visits into engagement and ROI. This webinar will provide an introductory overview of creating authoritative content and unifying your message across channels and audience.
You will learn:
- How to strengthen your business presence
- How to create worthy content that builds trust for customers
- How to activate your subject matter experts (SMEs)
- How to unify your press releases and site content with an authoritative tone
- How to increase your SERP visibility
- How to apply SEO best practices to your content
- How to build authority within your target audience
Register now.
Authorship to Authority
The topline numbers in the US healthcare industry are noteworthy: The total U.S. healthcare expenditure was more than $3.5 trillion, per the Centers for Medicare and Medicaid Services. At that level, it accounted for 17.9% of gross domestic product (GDP). The U.S. spent about $9,990 per person on healthcare. Japan, with a longer life expectancy (83.1 years vs. 79.1 years) and universal coverage, spent just $3,816 per person. 85 publicly-traded healthcare companies made $47 billion in profit on $545 billion in global sales. Pharmaceutical companies generated 22% of the revenue and 60% of the profit.
Those levels of spending and profit make the industry ripe for disruption in all areas and processes. This streamlining creates opportunities to connect previously disparate data sources and deliver higher degrees of personalization, consistency in care, overall capacity utilization, patient satisfaction, and outcomes.
Use machine learning technology to keep abreast of your SEO efforts
Insights automatically applies BrightEdge machine learning and artificial intelligence to help healthcare providers monitor their site for opportunities and errors. The automated nature of the feature is particularly helpful to small marketing staffs that do not have a dedicated SEO specialist.
Develop comprehensive, geo-targeted SEO campaigns at scale
Medical care is tied to medical offices and facilities, which often become local fixtures wherever they’re based. Providers are extremely interested in reaching potential patients in particular cities and even neighborhoods. BrightEdge Hyperlocal allows them to target down to the zip code or even GPS coordinate location.
Find and track the keywords that drive traffic and new appointments
Because of the universality of interest in wellness–everyone wants to be healthy--there are a multitude of health and medical-related topics that people search for online every day. BrightEdge Data Cube allows providers to identify those longer queries people use on these more specific topics related to their health or things that are trending in the world of medical care.
Analyze your overall visibility in organic search vs. the competition
Since there are often several medical service or provider options in the same locality, providers use the BrightEdge Share of Voice feature to understand how much of the Google SERP each provider has on particular topics.
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Keyword Reporting tracks ranking and performance for high-value keywords that drive organic search results.
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Page Reporting identifies the content that drives brand engagement and customer actions so you can repeat success, over and over.
Healthcare Industry Page
Ask the Experts Basic SEO Event
Content Category
Event Category
Webinar
Event Date Display
April 4, 2019
Is Share Event
No
Event Location
Online
Event Summary
Get answers to any introductory-level SEO questions you might have.
Event Title
Ask the Experts Basic SEO
Event Type
Online
Event Featured Image
Is Marketo Page
No
<p>Thank you for registering. You will receive a confirmation email shortly.</p>
Ask the Experts Basic SEO
Get answers to any introductory-level SEO questions you might have
Ask the Experts Basic SEO
Get answers to any introductory-level SEO questions you might have.
Available On-Demand!
Join us for a basic SEO Q&A with Erik Newton, VP of Growth and Head of SEO, and Brandon Zeman SEO lead at UL for a quick intro to SEO basics and 30 minutes of Q&A from the audience.
We will cover the SEO basics you need to begin and how to organize the workflow. Included in the coverage is SERPs, or search engine results pages, and page rank, algorithms, what they are, and how to manage their changes, search engine crawlers, blogs and creating quality content for SEO, content planning for your own website, headlines, metadata and how to write meta descriptions, title tags, why they're important, and how to write them, and more.
In this webinar, you will learn the best practices for SEO basics. By the end of it, you should be able to dive into your site and make simple changes to begin your journey with SEO. The 23 fundamentals of SEO basics are just a click away.
We will be recording the SEO basics webinar, and it will be available on demand at the same registration URL a few hours after the event. Please note there is no phone dial in for audience members. You will need to use your computer audio, so best to have headphones available. If the screen or audio freezes, please refresh your browser. If that does not work, please close your browser and log in again.
Register now.