BrightEdge to Boost Social SEO for Brands on Facebook®

First Offering of its Kind to Help Brands Optimize Their Social Impact

SAN MATEO, California – June 7, 2011 – BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced that it is introducing a new class of capabilities so brands can optimize their social SEO and the impact of their Facebook® investment. BrightEdge is the first social SEO solution optimized for Facebook, enabling brands to tap into the enormous opportunity they have for improving organic search rankings.

Higher Facebook Page ranking in search results allows brands to maintain control of their brand reputation, increase social engagement with their customers, improve brand visibility, and drive additional Likes for their Facebook pages.

"Leveraging Facebook for SEO is a huge untapped opportunity," said Jim Yu, CEO of BrightEdge. "As search engines increasingly look at social media for relevant content and signals of authority, Facebook Pages become highly valuable company assets that must be optimized for SEO. The BrightEdge offering for brands on Facebook will help brands make the most out of their Facebook presence and optimize their social impact."

In a recent BrightEdge study, the majority of the worlds’ top brands are failing to make their Facebook Pages more discoverable in search results. In fact, over 70 percent of these brands had Facebook Pages that did not appear in the top 20 results of a search for the specific brand name.

BrightEdge is publishing a white paper titled “Facebook for Social SEO” that can be downloaded at www.brightedge.com/facebook-social-seo. BrightEdge is also extending its enterprise SEO platform to include recommendations and reporting for Facebook optimizations. For more information on BrightEdge's SEO Platform, please visit www.brightedge.com/contact-form.