Performics Sets Agency-Wide Standard with BrightEdge SEO Platform

Performics Selects BrightEdge Platform to Standardize its Organic Search Practice, Enhance Social

SAN MATEO, Calif – June 30, 2011BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, announced that Performics, the leading performance marketing agency owned by Publicis Groupe, selected BrightEdge as its agency-wide platform standard for organic search.

"We chose BrightEdge not only for the completeness of its SEO platform, but also because it is an industry leader and constantly innovates," said Eric Papczun, Senior Vice President, SEO and Conversion Optimization, Performics. "This partnership with BrightEdge enables us to stay ahead of the SEO market and meet the growing marketplace demands for organic search. We trust the BrightEdge platform will accelerate brand engagement on the latest search destinations including local, social and mobile spaces."

Performics leverages the principles of search to create highly optimized marketing programs across relevant channels and screens. The agency’s continued investment in people and technology has made it a leader in the search and performance marketing field. This new partnership with BrightEdge supports its ambitious expansion goals in regards to organic SEO.

"We are thrilled to work with Performics and help them stay ahead of the rapidly evolving organic search landscape," said Jim Yu, CEO of BrightEdge. "This agency-wide selection by one of the most forward looking agencies in the world clearly shows that we are the uncontested leader in the SEO market."

About Performics

Performics is the first global performance marketing company partnering with marketers to make smart marketing decisions that improve ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens. Performics, headquartered in Chicago with presence in 14 countries and regional hubs in London, Paris, and Singapore, is part of Publicis Groupe -- the world's third largest communications group and top global search spender..