30: Digital Elevation: Transformation - Woodson Martin

Woodson Martin
SVP, Marketing Cloud Operations
Salesforce

Share15 - 30: Digital Elevation: Transformation - Woodson Martin

Share15 Product Release

September is an important month for digital marketers. It’s the time for Share15 the leading industry event by digital marketers, for digital marketers hosted by BrightEdge. Share15 is also the time when BrightEdge releases innovative technology introduced on-stage, to help marketers elevate their impact.

In this release, BrightEdge is excited to introduce innovations to help our customers elevate their impact, performance, and careers by focusing on Content Performance. Check it out!

The New Face of BrightEdge: Our full time team of UX designers have made BrightEdge even easier to use with new advanced search functionality across the platform and a new left navigation panel. Watch Video

BrightEdge Enterprise Edition: Designed for global leaders who want to elevate their performance and deliver even more success for their business. The innovations included in Enterprise Edition help brands scale their impact, elevate their results and maintain control as they continue to expand their digital marketing initiatives. Watch Video

StoryBuilder – New Insights: Marketers can tell their data-driven story with StoryBuilder and connect the dots between “what happened” and “why.” Now marketers can drill through any chart to explore which content strategies drove the most competitive gains, qualified visits, engaged audiences, and revenue lift. Also new to StoryBuilder are 7 new innovations, including custom weighted rank, classic position bands, YoY comparison tables, and more. Watch Video

View Events in App Charts: Events help brands track important occurrences in their businesses such as algorithm updates and seasonal campaigns. Now Events can be viewed in StoryBuilder, Keyword & Page Reporting, and Data Cube. Watch Video

Content Opportunities – Competitor Keywords: Understand content opportunities at the page level with our new research mode which suggests topics based on what your brands competing pages perform well for. Watch Video

Page Reporting – Page Discovery: Page Reporting empowers brands to take a content centric approach to understand their total SEO performance across revenue, performance, and traffic. Page Discovery surfaces high performing pages from web analytics, to help brands monitor performance, and gain recommendations. Watch Video

Global Data Cube: Expanded coverage now includes Sweden, and Singapore in addition to our existing coverage in the US, US smartphone, UK, Australia, Brazil, Canada, Denmark, France, Germany, India, Japan, Mexico, and the Netherlands.