Over the years, what makes a positive user experience and what will drive conversions has changed dramatically. 10 years ago, banner ads were all the rage and offers for a free laptop actually drove customers towards a particular brand. Today’s online customers are much more sophisticated. They ignore flashy advertisements and pop-up ads merely drive people to ad blocking software.

Content engagement varies by industry and device. What are marketers in above-average engagement industries doing right? Discover why customers engage with hospitality and manufacturing content more than other industries, and how marketers can apply the same principles to create content that engages customers.

It’s really hard to build a winning company from the ground up and I find motivation through that challenge. I came to BrightEdge a little over four years ago because I recognized that what the company was doing for content marketers was different and extremely crucial for the future of digital marketing.