Container Store Increases Organic Traffic Revenue 96%
Cade Burk captures 30% increase in keywords in 1st rank position and 68% increase in organic traffic conversion
The Container Store did not have a methodical approach to content marketing and for capturing organic traffic. Prior to hiring a dedicated SEO manager, the website development and marketing groups didn’t focus on organic search. They needed to leverage technology to capitalize on the organic traffic opportunity.
SEO Manager Cade Burk used the BrightEdge platform to create page groups, populate with logical keywords, on-page
In just 7 months, the results were dramatic: 30% increase in keywords in 1st rank position (more than 1000 keywords), 93% increase in organic traffic, 68% increase in organic traffic conversion, and 96% increase in organic traffic revenue.
BrightEdge is programmed to help with business SEO efforts at any level, know what kind of content is being searched, and enables us to create better-performing pages.