Content Engagement on Desktop and Mobile by Industry

English, British
News Item Title
Content Engagement on Desktop and Mobile by Industry
News Item Author Name
Dr. Liva LaMontagne
News Item Published Date
News Item Summary

Content engagement varies by industry and device. What are marketers in above-average engagement industries doing right? Discover why customers engage with hospitality and manufacturing content more than other industries, and how marketers can apply the same principles to create content that engages customers.

Interview with Brad Mattick, VP Marketing & Products - BrightEdge

English, British
News Item Title
Interview with Brad Mattick, VP Marketing & Products - BrightEdge
News Item Author Name
Ankush Gupta
News Item Published Date
News Item Summary

It’s really hard to build a winning company from the ground up and I find motivation through that challenge. I came to BrightEdge a little over four years ago because I recognized that what the company was doing for content marketers was different and extremely crucial for the future of digital marketing.

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Consumer Content: The Breakdown Of Media Silos And Converged Marketing

English, British
News Item Title
Consumer Content: The Breakdown Of Media Silos And Converged Marketing
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

As consumers engage with content across multiple platforms, brands need to realize the importance of converged media. Columnist Jim Yu discusses some ways you can meet this challenge within your own marketing teams.

BrightEdge: One of America’s Best Entrepreneurial Companies

A BrightEdger
A BrightEdger
M Posted 10 years 10 months ago
t 9 min read

brightedge named one of the best entrepreneurial companies by entrepreneur magazine At BrightEdge the entrepreneurial mindset is present in everything we do. We’ve come a long way from humble beginnings under Jim Yu’s kitchen table to now operating in eight offices across four continents and working with more than 1,200 innovative customers, but we’ve never lost touch with our entrepreneurial roots. The dedication to drive innovation, think big and build a company for long-term success are key aspects of our company culture. That’s why we’re honored to announce that Entrepreneur magazine has named BrightEdge one of the “Best Entrepreneurial Companies in America” as part of its Entrepreneur360 Awards (E360). In addition to looking at bottom-line success, E360 did a comprehensive examination of America’s fastest-growing companies to identify and commend those that exhibit the “ability to create lasting success as a company.”

BrightEdge was recognized as a leader in the Best Practicers category as a company that “[reports] not only sustained but especially rapid growth, and almost no problems in any area of management or performance.” “Those honored have identified a problem, come up with a unique solution, and bravely built their enterprises around it,” says Ryan Shea, president of Entrepreneur Media. “They’ve accomplished new ways of producing sustainable growth and are an inspiration to others who want to fulfill their own entrepreneurial goals.”

In addition to the E360, BrightEdge has been honored to receive multiple awards this year. Those accolades include placing on the Inc. 5000 fast-growth companies, winning a Stevie Award and being named a DigiDay Signals finalist for sustained product innovation, and securing Adobe’s Customer Impact Award for commitment to customer success.

We’re humbled by these awards, but what’s even more fulfilling is the fact that they all reflect our core values of customer success, innovation, and growth. It’s due to the hard work of our team members, the innovation of our customers, and the passion of the larger BrightEdge community that our packed awards case is quickly becoming a physical representation of the values we stand for. And to honor that community, we invest in them — that’s why we’re hosting Share16 to bring in entrepreneurs, thought leaders and leading brands to share insights and elevate performance. Through nonstop innovations and events like Share16, we continue our journey of entrepreneurship together.  

Luisa Escobar of Marriott on Innovation, Mobile, Social

SEO Quiz

Microsoft Standardizes on BrightEdge Globally

 

 

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5 BrightEdge Customers Discuss ROI

The BrightEdge Platform has helped customers, including Move, Seagate, Experian, adidas, and Wiley, realize significant increases in search traffic. The platform allows them to track increases and attribute those increases to content creation efforts. These wins create buy-in not only from decision makers, but also team members and the company as a whole.

Here's how a few clients have seen success using the BrightEdge Platform:

  • Move - Improvement of 10-20% Year over Year traffic increasing search channel to 70% of overall traffic across their 20-40 million monthly users
  • Seagate - 20% increase in overall website traffic and steadily contiuing to increase due to the ability of tracking content performance
  • Experian - 30-40% Month over Month search traffic increase
  • adidas - Over 300% search traffic growth Year over Year
  • Wiley - 28% increase in traffic from search

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