Comprehensive SEO Keyword Ranking Management

Keyword Reporting tracks ranking and performance for high-value keywords that drive organic search results.

Identify your most valuable keywords, track their performance and prioritize your efforts by gleaning insights from rich data sets, including search volume, ranking position, universal results and more.

Detailed Keyword Data

Hone in on specific aspects of keyword volume and rank. Develop granular insights about keyword performance by desktop, smartphone, or tablet or by geographical relevance for over 70,000 local and global locations with HyperLocal. For each keyword uncover which page URL should be set as your preferred landing page.

Keyword Tracking and Performance Monitoring

Keyword Reporting's trend graphs give you quick perspective into the performance of your content -- and your competition’s -- over weeks, months, and quarters. Track whether your brand is becoming more visible on top SERPs and in Universal Results. See how impressions, clicks, estimated visits, and revenue trend over time for every topic using BrightEdge’s proprietary measures.

Track Keyword Ranking of Your Competitors

Understand how you perform against the competition at the keyword level. Measure and track share of voice and identify key topics for which you are not currently ranking. Leverage these topics to create content opportunities.

Monitor Changes To The SERP Layout

Keyword Reporting provides insights into the how the SERP layout adapts to each keyword. Understand your potential and actual presence in other types of search results, like Google Quick Answers, videos, or Local 3 Packs. Use Intent Signal to track your content presence above the fold on SERPs and to coordinate organic and paid search initiatives to maximize site traffic acquisition.

What BrightEdge enabled us to do is to really look at the keyword level -- how each keyword is performing on a monthly basis and where it’s ranking and how that feeds back into our campaign.
Matt Brown, American Express Europe - Unique Digital

Act on Your Keyword Insights

Natively integrated within the BrightEdge platform, Keyword Reporting delivers analysis and recommendations that drive action. Simply click on any keyword to get recommendations for the content you wish to rank for. Pull keyword data into StoryBuilder dashboards and reports to understand and communicate the impact of topic demand and content performance on the business, then take specific action to maximize performance.

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Outsmart the SERPs for SEO Success

Intent Signal identifies the content most likely to rank above the fold on search results pages (SERP), which is essential to growing website traffic

SERP layouts are always changing, with shifting content types taking over the precious above-the-fold space on the results page. Intent Signal takes away the guesswork to help you develop content and SEO strategies that yield the best results: the results people see without scrolling.

Improve Your SEO Content Performance

Intent Signal helps you understand how your content ranks in search against competitors so you can refine content in four key ways:

  • DEFEND existing content that ranks above the fold
  • OPTIMIZE existing content that ranks below the fold to improve its rank
  • CREATE new content around topics that have the opportunity to be shown above the fold organically
  • COLLABORATE with your paid team on topics that lack organic listing opportunities above the fold

Research Your Competitors and Enhance Your SEO

Use Intent Signal to focus your efforts on the pages that are most critical to defend or that offer the greatest opportunity to overtake your competitors above the fold. Triangulate insights from Intent Signal with other data, such as search volume and SEO ranking position to prioritize your to-do list. Then follow built-in recommendations to optimize your content for SEO.

It’s exciting to have actionable data to back up our strategy in the often-nebulous space of SEO / SEM. BrightEdge Intent Signal helps us take away the guesswork.
Courtney Lear Wallace, Unique Vintage

Blend Organic and Paid Search Efforts to Increase Site Traffic

Intent Signal reveals keywords with no opportunity for above-the-fold organic listings on the SERP. These keywords call for collaboration with your paid search team. Deploy pay-per-click (PPC) ads to capitalize on search intent for these keywords and evaluate performance over time to further improve results.

Platform Integration: Intent Signal is Everywhere

Natively integrated within the BrightEdge platform, Intent Signal delivers performance insights across your SEO and marketing efforts. Refine your content and search optimization priorities by including Intent Signal measures in your Keyword Reporting. Track above-the-fold performance in StoryBuilder dashboards. Get Anomaly Detection alerts when your key pages change in above-the-fold status.

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SEO Strategies To Drive Local Traffic To Your Site

Tailor your local SEO strategy to distinct local markets by mapping out precise search volume and ranking data for each keyword in every city or country that Google Search supports

Search is local. The same search from two adjacent cities may yield different organic and paid search results. Winning local SEO starts with analyzing search volume and ranking data as close as possible to your target locations to earn customers for your brick-and-mortar stores.

Gain Precision of Local Search Demand and Content Performance

Get organic search engine volume and ranking insights for over 72,000 cities in the U.S and worldwide and analyze the data by desktop or mobile device. Use Google's default locations or define custom locations using HyperLocal's filters to better manage your local SEO efforts.

Analyze Local Search Market Near Your Business

Track how well your local listings show up for searches conducted in the area surrounding your retail locations. Run side-by-side comparisons against local competitors and use the insights to develop content that will win you greater share of voice on local search engine results pages (SERP).

Your Local SEO Strategy in One Place for Quick Results

The BrightEdge platform provides a seamless workflow to complete local SEO optimization projects faster. Discover new keywords from Data Cube. Easily access optimization recommendations. Add Page Reporting charts into StoryBuilder dashboards for on-going performance measurement. Track performance of every local SEO target keyword and dig into Keyword Reporting for more insights.

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Data Cube Fuels Keyword Research To Build Content Strategies

Data Cube is the industry’s most powerful SEO research solution to prioritize and formulate successful search and content strategies.

What are people searching for and how are they searching? Whose content is ranking highest? How does your content compare and how can you make it better? Data Cube takes the guesswork out of SEO research, so you can confidently create new content and optimize existing content. Powered by DataMind - the most extensive source of global search data - Data Cube reveals which web pages and content types are winning the top spots on SERPs (search engine results pages) for any search keyword.

Download the Data Cube Product Guide

Learn how Data Cube provides powerful research and reporting tools to marketers and SEOs to help them gather and make sense of search data, so they can form a targeted SEO and content strategy that drives meaningful traffic.

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Perform extensive site research to drive organic traffic

Data Cube shows you the complete list of keywords that a web page or domain is ranking for. Evaluate them to create new and better-performing content that engages your customers and is more easily found in search engines by your qualified prospects.

Find high-value SEO topics via SEO Research

Data Cube provides the critical insight you need to expand market share, grow revenue and extend brand reach through search-optimized content. By enabling you to quickly and precisely identify relevant, high-performing keywords and semantically related topics, Data Cube empowers you to chart a content strategy aimed at closing content gaps and capturing new ranking opportunities.

Apply powerful filters creating unique content opportunities

Data Cube will reveal content optimization opportunities, but which ones should you pursue and in what order? Data Cube's robust filters make it easy to narrow and sort opportunities, so you can quickly and accurately set content priorities that align with your goals - even on sites that rank for 100,000 or more topics.

Understand content performance trends

Monitor whether your organic content performs better over time using Data Cube’s trended graphs. Evaluate how well your SEO efforts have improved your search ranking, contextualize fluctuations in your content performance trajectory to spot when and where to dig deeper and see if your competition is trending better or worse.

One of my favorite tools within the BrightEdge platform is the Data Cube. We use Data Cube on a daily basis for doing our competitive research, understanding why we have additional opportunities, really seeing how our content is performing and getting the long view.
Ali Harris, Seagate Technology

Benchmark domain performance with a common measure

Data Cube combines multiple metrics — including search volume, expected click-through rates, and your organic listing ranking — to provide one score, the Data Cube Score, that demonstrates how well your site is optimized for search. The higher your domain’s score is, the more optimized the domain is for search visibility.

Diagnose competitive best practices

Research your competition like never before. With Data Cube, you can analyze your competitors at a domain or specific page level. Detect what keywords your competitor is ranking high for, but your site isn’t, and observe your competitor’s winning pages and content types to boost your own competitive strategies.

Identify effective content strategies with Data Cube Universal Results

The SERP has evolved: the top position could be a regular web listing, place, site link, shopping result, image, video, carousel, quick answer box, or Local 3-Pack, depending on multiple factors. Data Cube allows you to eliminate the guesswork and determine what types of content you should be creating for optimal search engine visibility.

Quickly act on your insights with seamless workflow

Data Cube’s native integration with the entire BrightEdge platform makes it easy to act on the untapped content opportunities you’ve discovered. Add them with a click of a button to your existing SEO workflow. And you’ll begin evaluating SEO recommendations, content performance, and opportunity forecasts.

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Conduct Full-Scale SEO Audits for Improved Site Performance

BrightEdge ContentIQ is an advanced – and complete – website audit solution for the world’s largest websites. Resolve site errors so your content outperforms the competition on search engines.

Site errors hinder your performance in organic search, and knowing what errors to look for, how to find them and what actions to take to fix them can be tedious and time-consuming, especially on large websites. BrightEdge ContentIQ is an advanced site audit solution with the power to support site crawls for millions of pages. It enables marketers to catch, prioritize, and fix website errors and issues at scale before they impact organic performance.

Show Organic Search Improvements and Share Business Results

ContentIQ is integrated within the BrightEdge platform with StoryBuilder dashboards and reports. Together, they track total site errors over time against website performance, so you can quickly see how fixing site errors contributes to increases in site visits, conversions, and revenue.

Perform Site Audits On Any Size Website

No matter if a crawl includes hundreds – or hundreds of millions – of pages, ContentIQ can audit any volume or type of website content. Analyze progressive web applications, single page applications, JavaScript frameworks and more. Crawls can be configured using sitemaps, domain structure, or different user agents.

ContentIQ empowers us to detect, prioritize and monitor new issues before they impact revenue. It’s a best-in-class enterprise solution, giving us peace of mind while allowing us to focus on growth.
The Food Network

Customize Your Crawl to Locate Key Technical Issues

SEO Tech Audits can be difficult to configure. With ContentIQ you can setup flexible rules and thresholds to configure your site audit to prioritize site health issues that matter most. Audit on-page elements like page title, H1 tag or off-page factors, such as page loading speed, redirects, and 404 errors. Tailor your site audits with unique rules, like XPath and RegEx (regular expression) to support your specific business needs.

Find and Fix Search Engine Crawler Errors Faster

Quickly assess the overall health of your site with ContentIQ score, a proprietary BrightEdge website grading methodology. Review audit results by Page Groups inside BrightEdge, or the folder structure of your site, to zero in on pages that require corrective actions. Filter by error severity or type to locate problems quickly.

Maintain SEO Performance with Routine Site Crawls

Regularly monitor your site with automatically recurring ContentIQ crawls. Trigger ad-hoc site audits when taking on big projects, such as a site migration, regulatory and accessibility projects, penalty recovery, international expansion, pricing management or social media integration.

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Accelerate Website Performance with Smart Content

BrightEdge Content is an AI-powered content marketing solution for driving marketing performance

BrightEdge Content is an AI-powered content marketing solution for increasing website traffic, conversions, and revenue. Powered by BrightEdge DataMind and natively integrated in the BrightEdge Platform, BrightEdge Content blends the search marketing and content marketing best practices and powers the development, activation, and automated optimization of Smart Content.

BrightEdge Content is delivering solid results for us. In the first three months of deploying its Smart Content, organic traffic to these pages increased by 150% cumulatively.
Kenneth W. VP of Operations, Valor Communication

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Data Cube Best Practices for Content Writers

The BrightEdge Data Cube is a massive content repository, the industry’s largest data set, made up of billions of pieces of information including keywords, search terms, rich media, and content, along with its performance on the web.

Content writers and digital marketers can use this guide to learn how to use Data Cube to analyze and identify high-volume keyword targets, areas for improvement in your existing content, finding your competitors' top-ranking content, and more.

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Share of Voice Data Sheet

Both the number and types of digital channels that a digital marketer can leverage to outrank their competition have exploded. Until now, digital marketer had to guess their online market share and relevance across their web site, blogs, social media, video sharing, mobile content, and other channels manually, without the confidence of a proven system.

Download this data sheet to learn how BrightEdge's patented Share of Voice technology bridges the knowledge gap between guessing and knowing who has the greatest share of voice in organic search.

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