Request a demo

7 Content Marketing Trends for 2018

English, British
News Item Title
7 Content Marketing Trends for 2018
News Item Author Name
James A. Martin
News Item Published Date
News Item Summary

Currently, only half of all B2B content is discoverable on Google, says Kevin Bobowski, senior vice president of marketing at BrightEdge.

News Item Link
https://www.cmswire.com/content-strategy/7-content-marketing-trends-for-2018/

$65b spent this holiday, new trends emerging in ecomm

English, British
News Item Title
$65b spent this holiday, new trends emerging in ecomm
News Item Author Name
Kristina Knight
News Item Published Date
News Item Summary

BrightEdge data shows that three of the most-shopped days, traditionally, are changing with Black Friday becoming a Mobile Black Friday because of the number of consumers shopping on mobile.

News Item Link
http://www.bizreport.com/2017/12/65b-spent-this-holiday-new-trends-emerging-in-ecomm.html

Deliver high-quality leads at scale

BrightEdge turns your website into an efficient engine that promotes thought leadership, boosts brand affinity and generates more leads.

loreal-1.mp4
BrightEdge enables B2B marketers to launch and scale demand generation marketing campaigns, turning your website into an efficient engine that promotes thought leadership, boosts brand affinity and generates more leads.

Execute with clarity on marketing goals, priorities, and investments

Achieve your demand generation goals more efficiently by prioritizing your work with real time content performance data. Gain comprehensive insights of content distribution, discoverability, conversion and social sharing all within one central hub with Page Reporting. Maximize marketing ROI by investing in a well-balanced digital marketing mix with insights from Intent Signal.

Refine your content strategy and roadmap

Demand the most results out of your digital content. Shine a light on the hardest working content, and identify its winning formula to replicate success with Page Reporting. Test and iterate content strategies that will best resonate with your target buyer personas with Buyer’s Journey dashboard.

Launch and optimize campaigns at scale

New content creation with no sweat with BrightEdge Content. Build, launch and optimize campaigns with easy-to-use landing page editors that comply with SEO best practices. Streamline campaign creation with templates, forms, and CTAs – all accessible within the same interface. Boost campaign conversion rates with advanced targeting by CTA blocks, persona, keyword, and geo

Report and measure campaign portfolio ROI

Measure campaign portfolio ROI with conversion metrics across multiple campaigns. Review how site visits and conversions has trended over time across campaigns. Measure channel effectiveness with campaign performance across organic, paid, social and other channels with Site Report.

BrightEdge is an invaluable resource for B2B-oriented institutions.

Placeholder Smith, VP of Operations, Cleveland Clinic
Related Resources
Wiley Captures $1,860,000+ Annually from BrightEdge and Natural Search
Wiley Captures $1,860,000+ Annually from BrightEdge and Natural Search
L’Oréal Uses BrightEdge to Improve Positioning for Voice Search
L’Oréal Uses BrightEdge to Improve Positioning for Voice Search

Carlos Spallarossa uses striking distance reporting to position L’Oréal for voice search content strategy

People Also Visited
Accelerate Website Performance with Smart Content

BrightEdge Content is an AI-powered content marketing solution for driving marketing performance

Build the business case for organic search

Use StoryBuilder to create the dashboards that elevate the role of organic search.

Data Cube Fuels Keyword Research To Build Content Strategies

Data Cube is the industry’s most powerful SEO research solution to prioritize and formulate successful search and content strategies.

Align your marketing org in 2018 with intelligent and integrated marketing campaigns

English, British
News Item Title
Align your marketing org in 2018 with intelligent and integrated marketing campaigns
News Item Author Name
Kevin Bobowski
News Item Published Date
News Item Summary

Integrated marketing campaigns may seem old-school, but contributor Kevin Bobowski explains why they're essential for marketers who want to keep their marketing departments agile and efficient.

News Item Link
https://marketingland.com/align-marketing-org-2018-intelligent-integrated-marketing-campaigns-229614
Subscribe to
,