Stay one step ahead of SERP changes

SERP layouts continuously evolve. Intent Signal identifies the content most likely to rank above the fold, which will help you grow website traffic.

SERP layout is always changing, with other content types taking over the precious above-the-fold space on SERP. Intent Signal takes away the guess work to help you develop focused work plans that yield best results.

Improve content strategy with above-the-fold insights

Intent Signal helps you refine content in four topic categories:

  • DEFEND existing content that ranks above the fold
  • OPTIMIZE existing content that ranks below the fold
  • CREATE new content around topics that can be shown above the fold organically, but you have no content page for
  • COLLABORATE with your paid team on topics that lack organic listing opportunities above the fold

Outrank competitors on the SERP

Use Intent Signal to focus your efforts on the pages that are most critical to defend or that offer the greatest opportunity to overtake your competitors above the fold. Triangulate insights from Intent Signal with other data, such as search volume and SEO ranking position to prioritize your to-do list. Then follow built-in recommendations to make your content optimized for SEO.

Blend organic and paid search efforts to increase site traffic

Intent Signal reveals keywords with no opportunity for above-the-fold organic listings on the SERP – the Collaborate group. These keywords call for collaboration with your paid acquisition team. Deploy PPC ads to capitalize on search intent for those keywords. Evaluate performance over time to further improve results.

Platform integration: Intent Signal is everywhere

Natively integrated within the BrightEdge platform, Intent Signal delivers performance insights for multiple use cases. Refine your optimization priorities by including Intent Signal measures in your Keyword Reporting. Track above-the-fold performance in StoryBuilder dashboards. Get Anomaly Detection alerts when your key pages change in above-the-fold status.

It’s exciting to have actionable data to back up our strategy in the often-nebulous space of SEO / SEM. BrightEdge Intent Signal helps us take away the guesswork.

Courtney Lear Wallace, Unique Vintage

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