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Insights Customer Webinar Webform

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POV: Google Flights and How to Respond

Is your OTA business prepared to corner the flight info SERPs?

POV: Google Flights and How to Respond

Is your OTA business prepared to corner the flight info SERPs?

Google Flights and How to Respond

Google has evolved its knowledge graph section for air flight information. This move follows a pattern similar to Local or Quick Answers. Google Flights are now on a sponsored or paid basis. Additionally, Google announced that in 2018 it will shut down access to its QPX Express API, which is used by a number of online travel agencies (OTA) for airfare data.

Understand google flights and how to respond - brightedge

In April 2011 Google purchased ITA Software for $700 million. On September 13, 2011 Google launched its original flights feature, which used data and algorithms gained from this purchase.

Download the full whitepaper and learn how to best adjust to the changes for Google Flights.

BrightEdge POV: Google Flights and How to Respond

7 Content Marketing Trends for 2018

News Item Logo

Language English, British

News Item Title

7 Content Marketing Trends for 2018

News Item Author Name

James A. Martin

News Item Published Date

Wed, 12/13/2017 - 12:00

News Item Summary

Currently, only half of all B2B content is discoverable on Google, says Kevin Bobowski, senior vice president of marketing at BrightEdge.

News Item Link

https://www.cmswire.com/content-strategy/7-content-marketing-trends-for-2018/

Form - Share18 Contact Us

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$65b spent this holiday, new trends emerging in ecomm

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Language English, British

News Item Title

$65b spent this holiday, new trends emerging in ecomm

News Item Author Name

Kristina Knight

News Item Published Date

Wed, 12/13/2017 - 12:00

News Item Summary

BrightEdge data shows that three of the most-shopped days, traditionally, are changing with Black Friday becoming a Mobile Black Friday because of the number of consumers shopping on mobile.

News Item Link

http://www.bizreport.com/2017/12/65b-spent-this-holiday-new-trends-emerging-in-ecomm.html

Deliver high-quality leads at scale

BrightEdge turns your website into an efficient engine that promotes thought leadership, boosts brand affinity and generates more leads.

BrightEdge enables B2B marketers to launch and scale demand generation marketing campaigns, turning your website into an efficient engine that promotes thought leadership, boosts brand affinity and generates more leads.

Execute with clarity on marketing goals, priorities, and investments

Achieve your demand generation goals more efficiently by prioritizing your work with real time content performance data. Gain comprehensive insights of content distribution, discoverability, conversion and social sharing all within one central hub with Page Reporting. Maximize marketing ROI by investing in a well-balanced digital marketing mix with insights from Intent Signal.

Refine your content strategy and roadmap

Demand the most results out of your digital content. Shine a light on the hardest working content, and identify its winning formula to replicate success with Page Reporting. Test and iterate content strategies that will best resonate with your target buyer personas with Buyer’s Journey dashboard.

Launch and optimize campaigns at scale

New content creation with no sweat with BrightEdge Content. Build, launch and optimize campaigns with easy-to-use landing page editors that comply with SEO best practices. Streamline campaign creation with templates, forms, and CTAs – all accessible within the same interface. Boost campaign conversion rates with advanced targeting by CTA blocks, persona, keyword, and geo

Report and measure campaign portfolio ROI

Measure campaign portfolio ROI with conversion metrics across multiple campaigns. Review how site visits and conversions has trended over time across campaigns. Measure channel effectiveness with campaign performance across organic, paid, social and other channels with Site Report.