Available on demand.

The birth and growth of the digital ecosystem has had a tremendous impact on the media and publishing industry. Advertisers have noticed the falling sales of print subscriptions and ad revenue, which in turn has impacted how they approach the market and invest their budget. Advertisers spent 6.8% less in 2016 than they did in the previous year, and it is expected to drop another 6.8% in 2018.

Watch this exclusive webinar from BrightEdge to learn about the continuing evolution of the media and publishing industry, how marketers can respond, and the opportunities SEO provides to win digital market share.

Key trends and data

• Digitization
• Mobile-first content consumption and AMP
• Increasing amount of direct and indirect competition on trend/news topics
• Personalization of content
• Social media as a point of content discovery

Watch today.

Available on-demand

Commercial real estate sales have declined modestly from their peak in Q4 2015. With US unemployment dipping below 4%, the demand for commercial real estate is on the upswing in 2018 and expected to remain steady. Job growth bodes well for housing market, but that is also being tempered by rising interest rates. As the market slows, marketing for customers and transactions becomes more important for agents and brokers in both commercial and residential housing.

Watch this webinar for exclusive insights on SEO and digital marketing trends affecting the real estate industry and how you can capitalize.

Register now.

Available on-demand!

A full 71% of financial services brands said they plan to increase digital marketing spend in 2019 according to a study by Econsultancy. In contrast to that large majority, however, the same study found that only 7% of financial services brands place creation of high-quality content as a top marketing priority, compared to 15% in other industries.

The digital channel, and SEO with it, is rapidly becoming a centerpiece of marketing efforts in an industry that has traditionally been seen a conservative one. The low numbers around prioritization of quality content might be discouraging at first glance, but they speak to the pronounced SEO opportunity for financial services brands that exists right now.

In this webinar we discuss some of the big opportunities that SEOs and digital marketers in financial services and fintech have to get in front of their customers.

Speakers

Erik Newton, VP of Customer Marketing, BrightEdge

Mark Aspillera, Product Marketing Manager, BrightEdge

Register now.