Ecommerce providers need to manage the buyer’s journey and the full customer experience to be successful. For ecommerce providers that also have retail presence, customer journey requires both physical and digital elements to maximize potential. Marketers need to excel in multiple channels and disciplines to help customers research, select, and decide to purchase.

In this industry report on ecommerce marketing, BrightEdge discusses the many opportunities brands have from social to reviews to SEO to site content and performance.

Key trends

• 54% of online buyers read online reviews before buying
• 39% of in-store buyers read online reviews before purchase
• 70% of commerce journeys start in the SERPs
• Voice queries are between 20 and 30% of mobile searches

Leverage the full industry report as eCommerce marketing and SEO is more relevant than ever before.

A recent Gartner Digital Business Survey finds that there is a lack of clarity by retail marketers concerning their objectives. The retail industry is struggling to understand user intent and align traditional retail marketing initiatives with the new digital customer journey.

In this industry report on retail marketing, BrightEdge evaluates 9 trends that are affecting the retail customer journey.

Key trends

• 81% of shoppers first learn about a product online
• Voice search is expected to reach 50% of search queries by 2020
• 26% of marketers believe AI is the next big thing in marketing
• Personalization and local search should be prioritized

Download the full report for more on exclusive retail marketing research.

With internet usage soaring in the 1990s, an industry with minimal change for centuries, suddenly had to start sprinting to stay in business. Over the last 20 years, those that pivoted stayed afloat, while many unfortunately disappeared. Budgets have shrunk over the last few years which has forced companies to turn to more creative tactics and channels to thrive; these include SEO, social media, mobile, and personalization.

In this industry report on media and publishing marketing, BrightEdge dives into how today's media and publishing companies are able to successfully engage with consumers with personalized and local content to increase engagement and frequency.

Key trends

• Content for voice and media searches
• Mobile-first strategies - 62% of search queries are mobile
• An estimated 2/3 of adults use social to get some of their news
• Content personalization maximizes relevancy leading to increased consumption

Dive into the full report for more extensive research on engaging with your digital consumers.