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Ecommerce providers need to manage the buyer’s journey and the full customer experience to be successful. For ecommerce providers that also have retail presence, customer journey requires both physical and digital elements to maximize potential. Marketers need to excel in multiple channels and disciplines to help customers research, select, and decide to purchase.

In this webinar on ecommerce marketing, BrightEdge discusses the many opportunities brands have from social to reviews to SEO to site content and performance.

Key trends and data

• Omnichannel shopping
• Social shopping
• Mobile commerce
• Digital data in store shopping experience
• Customer journey analytics
• 54% of online buyers read online reviews before buying
• 39% of in-store buyers read online reviews before purchase
• 70% of commerce journeys start in the SERPs
• Voice queries are between 20 and 30% of mobile searches

Speakers

Erik Newton, VP of Customer Marketing, BrightEdge

Mark Aspillera, Product Marketing Manager, BrightEdge

Available On Demand Now!

The travel-and-hospitality industry occupies a unique place in regard to digitization. Bookings for flights and hotels, as well as subsequent transactions, are all migrating to a fully digital experience, yet a huge part of the customer experience remains connected to physical locations and face-to-face interaction.

A full 72% of businesses say improving customer experience is their top priority, according to a Forrester survey. As websites, mobile applications, and progressive web applications (PWA) increasingly become the main place where customers and prospective customers receive the brand experience, there are obvious implications for web owners in the travel and hospitality space.

Key Digital Trends in Travel and Hospitality:

Like many other service-based industries, travel and hospitality is in the midst of a fundamental shift towards digital transformation. As consumers trend away from absolute brand loyalty and towards a longer conversion funnel, opportunities arise for SEOs and digital marketers in this space to get search visibility with prospective customers. 

Download the full report to see the key digital trends influencing the travel and hospitality industries.

The real estate industry has very strong mobile use cases because people will be out on the move in the neighborhoods looking around for units. People can now do most of the research on their own, so real estate agents and brokers need to start thinking about how to add and market value beyond listing information.

In this industry report on real estate digital marketing, BrightEdge digs into trends in the industry as well as the impact of new tax laws, unemployment rate, and interest rates on consumer decisions.

Key trends

• Augmented reality and virtual reality
• Voice search and browsing
• Personalization and video
• Customer journey analytics

Use the full real estate industry report to digitally gain a leg up on your competition.