The travel and hospitality industry occupies a unique place in regard to digitization. Bookings for flights and hotels, as well as subsequent transactions are all migrating to a fully digital experience, yet a huge part of the customer experience remains connected to physical locations and face-to-face interaction.

This exclusive webinar summarizes the key digital trends, benchmark statistics, and BrightEdge use cases that are influencing the travel and hospitality industry today, and how SEOs and digital marketers in this highly competitive space can capitalize.

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Available on demand

Retail is currently going through a cosmic shift in retail marketing strategies, focusing heavily on digital business transformation. As an industry, however, retail companies are inexplicably lagging behind all other industries. According to a recent Gartner Digital Business Survey, as few as 3% of retailers are delivering clear results from their digital marketing initiatives. The survey further finds that there is a lack of clarity by retail marketers concerning their objectives.

In this exclusive webinar BrightEdge will walk you through the trends rocking the world of retail and how digital practitioners in the space can adapt and seize on the unique opportunities that exist right now.

Register now.

Available on demand.

The birth and growth of the digital ecosystem has had a tremendous impact on the media and publishing industry. Advertisers have noticed the falling sales of print subscriptions and ad revenue, which in turn has impacted how they approach the market and invest their budget. Advertisers spent 6.8% less in 2016 than they did in the previous year, and it is expected to drop another 6.8% in 2018.

Watch this exclusive webinar from BrightEdge to learn about the continuing evolution of the media and publishing industry, how marketers can respond, and the opportunities SEO provides to win digital market share.

Key trends and data

• Digitization
• Mobile-first content consumption and AMP
• Increasing amount of direct and indirect competition on trend/news topics
• Personalization of content
• Social media as a point of content discovery

Watch today.