Wells Fargo Global SEO and Content Marketing Portal

1. Carefully choose queries your audience uses to look for your product or service.
2. Create high quality content around your target personas.
3. SEO-optimize your content.
4. Measure results.

Why is it important to focus on organic traffic for conversions?

According to our own research here at BrightEdge, an estimated 51 percent of your website traffic is due to organic search. This information is mirrored by studies which have found that an estimated 94 percent of B2B buyers conduct research online before making a purchase. In other words, people who are most interested in making purchases often start by doing research online. Focusing on providing better quality content for those arrive through organic searches can have an enormous impact on your bottom line.

Organic Traffic Channel Performance Graph in BrightEdge Story Builder

How can I improve my SEO traffic?

For your website to turn a new visitor who arrives from an organic search query into a customer, you need to begin by providing content that adds immediate value. These new visitors might not be familiar with your brand or company personally. Even if they have heard of your brand, they likely have not purchased from you before. Your content needs to make your value clear. It needs to encourage your customers to read more and learn what you have to offer.

How do I increase organic traffic to my website?

1. Start by understanding your buyer personas. This will give you information on of the type of person that you are marketing to and what matters most to them in their purchasing decisions.
2. Map these personas to their buyer’s journey so that you can identify the type of information these people are going to be most interested in throughout their journey.
3. Use data research to better understand what your customers want to read and the types of keywords that will help you get the most traffic.
4. Create high-value content that will inform and engage the reader so they know they can trust you to answer their needs.
5. Build a strong web presence so this new visitor has ample opportunities to get to know you better, such as accounts on the major social media platforms, landing pages that offer webinars or ebooks and mailing lists that will keep them updated on your brand.
6. Create personalized content for customers throughout their journey and coax them closer to the conversion point.

Organic traffic is one of the most important factors in your revenue rates. Since customers are now in control of the buying process, they are more likely to perform searches when they need a new product or service. Preparing your content to answer this need will help you grow your company and revenue.

What are high-quality backlinks?

Within the context of SEO, backlinks are a form of acknowledging the authority and knowledge of another site. When another site links to yours, they are trusting their visitors and traffic to you. They are telling their valued audience that you are a good source for them if they want to learn more about a particular topic.

High-value backlinks are the links that come from quality websites. Analyzing these backlinks help search engines understand how reputable your site is. 

How do I get quality backlinks?

Here are six steps on how to get backlinks:

1. Create your target buyer personas and map them to their buyer's journey.
2. Create content that offers high value to a specific persona at a particular point in their journey.
3. Distribute your content wisely across social media, newsletters and email to attract as much attention to it as possible.
4. As more people are exposed to your content, they are more likely to link to your website.
5. Use this content to establish yourself as a thought leader in your industry.
6. Look for opportunities to write guest posts on other websites or for industry publications.

High-quality links have a tremendous amount of value to site owners. They help to establish credibility so that Google knows they can trust your website, therefore raising your ranking and possibly helping to gain a Quick Answer box. They can also help draw more traffic to your site when people click through links on other websites to learn more. Cultivating these links takes work, but when you follow these steps, you will be able to make the power of the backlink work for you.

What is the value of high-quality backlinks?

Search engines are always looking for ways to understand how reputable your site is and whether people trust the information you publish. Backlinks are regularly viewed by algorithms as a factor in determining the value of your website.

Google interprets backlinks from quality sites as an indication that this is another quality, trustworthy site. Building a good backlink profile, therefore, can help boost your rankings in the SERPs.

Backlinks can also help you increase your traffic, especially if they are high-quality backlinks. As more people link to your site, you will have visitors that arrive from these other various web properties, interested in learning more about the topic at hand. This will grow your brand awareness and can further boost your rankings through higher traffic and engagement rates.

Is there any danger from bad backlinks?

Just like Google wants to see high-quality backlinks coming from high-quality sites, it also does not want to see links from low-quality, spam sites. Although it is not clear whether or not these links can actually harm a site’s ranking, it is recommended that you disavow any links that you do not want included in your backlink profile. By disavowing the links, you let Google know that you want no part of them.

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