The search landscape is dynamic and constantly evolving. Even if your team is comprised of several SEO experts, it can be a challenge identifying all areas for improvement across your sites, understanding the impact, and knowing where to start. BrightEdge takes the guesswork out of SEO. Our proprietary algorithm analyzes all your targeted keywords and pages, along with the search volume, difficulty, and competitive landscape, providing a custom and prioritized plan of attack spanning across all the areas that can be improved on your site.