Mobile Site Audit

Innovation Summary

Mobile Site Audit helps ensure you’re complying with Google’s best practices for mobile. Identify on-page issues impacting mobile search results and take action immediately to maximize mobile search performance.

Innovation Title
Mobile Site Audit

BrightEdge Online Training & Certification

Innovation Summary

Since 2007, BrightEdge has been dedicated to the SEO community by helping our customers stay ahead of the changing search landscape. That is why we offer a self-paced online certification program which empowers users to gain full value from BrightEdge. With BrightEdge Certification, users gain marketable skills and benefit from the growing demand for validated expertise in digital marketing technology.

Innovation Title
BrightEdge Online Training & Certification

Carousel Reporting

Innovation Summary

Gain complete visibility to uncover which of your terms display carousel results, understand your actual placement in the SERP inclusive of carousel and where your competitors rank. Metrics and strategies based on blended rank and not just text results alone are what marketers really need to succeed. BrightEdge is the first and only SEO platform to provide complete insight into blended rank, including carousel results.

Innovation Title
Carousel Reporting

Enhanced Page Reporting

Innovation Summary

Page Reporting enhancements help restore keyword level traffic for a page. With Support of “estimated keyword values," users can toggle between the actuals and estimates mode. Then, users can discover keywords which are driving page performance, pulled in from the BrightEdge index & web analytics.

Innovation Title
Page Reporting Est Traffic Reporting & Keyword Discovery

Google Webmaster Tools Integration

Innovation Summary

Our seamless self-service GWMT integration into BrightEdge S3 helps paint a fuller picture of organic search performance. Integrate up to 20 GWMT sites in BrightEdge. View data weekly, monthly, quarterly, or trended over time. Store data in BrightEdge (in GWMT data expires at the 3 month mark).

Innovation Title
Google Webmaster Tools Integration

Estimated Keyword Reporting

Innovation Summary

BrightEdge calculates estimated traffic conversions, and revenue performance metrics that are no longer available due to secure search (based on BrightEdge Customizable Click Curves).

Innovation Title
Estimated Keyword Reporting

Global Data Cube

Innovation Summary

The BrightEdge Data Cube is a massive content repository, the industry’s largest data set made up of billions of pieces of information which includes: keywords, search terms, rich media, and content, along with its performance on the web. Within one centralized view, marketers may perform either URL-based or Keyword-based research in real time and easily start tracking keywords of interest and insights into competitive keyword strategies. Global Data Cube coverage now includes: US, UK, Germany and Australia.

Innovation Title
Global Data Cube

Channel Reports

Innovation Summary

In a multi-channel world, marketers need to understand how customers are engaging with their content across each channel in order to create the most successful integrated campaigns. BrightEdge has introduced three new analytics reports - Total Revenue by Channel, Total Conversions by Channel and Total Traffic by Channel which enable users to view total revenue, conversions and traffic across organic, social, paid, direct and other channels. With Channel Reports, SEO practitioners benefit by being able to show the importance and contribution of SEO on their overall digital marketing program.

Innovation Title
Channel Reporting

Content Optimizer (v 2.0)

Innovation Summary

BrightEdge has released a new version of Content Optimizer (v 2.0) which empowers content and editorial teams to leverage an out-of-box integration with Adobe Experience Manager (AEM), allowing them to easily create content that is optimized for maximum traffic, conversions, and revenue without breaking or slowing down their content creation flow. Content Optimizer provides organizations with recommendations that evolve along with the search landscape and are compliant with the complex structure of large websites.

Innovation Title
Content Optimizer V 2.0