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A BrightEdger
A BrightEdger
M Posted 12 years 3 months ago
t 9 min read

How cool would it be to tap into a huge data repository and perform on-demand research – just like you would in a regular search engine? Wouldn’t it be great, to gain actionable insights to guide your content marketing plan based on the keywords and topics that drive traffic and conversions? You got it. For more than six years, we’ve been cultivating the BrightEdge Data Cube, which has been at the foundation of BrightEdge S3, powering our Customizable Recommendations, Search Opportunity Forecasting, Page Reporting and much more. With our latest release, we’re pleased to announce that customers now can gain direct access to the Data Cube via our on-demand research capabilities.

What exactly is the Data Cube?

The BrightEdge Data Cube is a massive content repository, the industry’s largest data set made up of billions of pieces of information which includes: keywords, search terms, rich media, and content, along with its performance on the web. BrightEdge now processes more than 100 terabytes of data per week. Hear our CTO and Co-Founder Lemuel Park discuss our story about the BrightEdge Data Cube.

Here’s how the Data Cube works …

You can perform URL-based or keyword-based research in real time. There are two ways to access the Data Cube’s information:

  • Freeform search, which lets you enter a keyword or URL in the same way a Google search is performed. 
  • Goal-based research, which helps you quickly identify the data that matters most, and that aligns SEO and content with business outcomes. Check out the following examples:

Goals You Can Select

Why it Matters
Identify high volume keywords – Find related keywords with volume greater than 1,000 and develop new content to drive traffic and engagement Focus on popular keywords that drive the highest demand
Discover long tail keywords – See results which contain more than 3 words in a phrase that are driving competitive performance Identify less competitive keywords that convert better
Explore high value keywords  – Find keywords with a value greater than 80 and prioritize efforts Hone in on higher converting keywords
Uncover videos and rich content – Identify competitors running successful rich content strategies and find other ways to rank in the SERP Discover new content opportunities and increase visibility in the SERP

But we didn’t stop there with the Data Cube. We know data is only as useful as the actions that can be gleaned from it. So, we’ve taken our Data Cube engine a step further; in addition to being a research tool, information uncovered in the engine integrates into BrightEdge S3. So, for example, after you’ve discovered the keywords that are working well for competitors, you can prioritize them in BrightEdge S3 for your own marketing efforts.

More news: custom security settings in BrightEdge S3

BrightEdge is committed to protecting the security of your most important data. That’s why we built our SaaS technology with security in mind from the start, designed to undergo the same stringent audits companies like Amazon, Microsoft, and Salesforce undergo. Our latest release expands on our pre-existing security solutions with self-service security management. What that means to you is:

  • The ability to extend your existing security policies to your BrightEdge account.
  • Ensuring all your users are following best practices and complying with internal security policies.

Self-service security features include:

  • Flexible password policies: Password management to match your security policies including password expiration, disallowing recycled passwords and enforcing special characters.
  • Sophisticated session settings: Complete control with session-timeout settings and security controls to lock an originating IP address.
  • Trusted IP address ranges: Restrict access to your IP ranges, preventing unauthorized access.

We hope you take advantage of all the new features included in BrightEdge’s latest release. As always, we’re committed to be your best partner in enterprise SEO.  

Data Cube release

BrightEdge Unveils Data Cube to Enable Marketers with Web-Wide Data

Massive Data Repository Indexes Content and Rich Media at Internet Scale

SAN MATEO, CA - March 14, 2014 - BrightEdge, the essential content marketing platform, today unveiled the Data Cube, a revolutionary Big Data technology that enables companies to drive the most business results from their content marketing programs. The Data Cube consists of billions of pieces of data, including content, rich media, search terms, and social signals - all at Internet scale - to provide companies with the insights they need to make strategic business decisions that drive revenue. BrightEdge Data Cube delivers to marketers the same level of web-wide intelligence and massive scale data that Facebook and Twitter brought to consumers. With the Data Cube, for the first time, marketers can now seamlessly conduct competitive analysis and research market opportunities in an integrated workflow within the S3 platform.

“Leading brands realize the importance of content and are investing heavily, but have been asking for a technology that can help them see the entire world wide web and target the most meaningful content marketing opportunities,” said Jim Yu, CEO of BrightEdge. “We realized were sitting on a treasure trove of data, a sliver of which has been used to power the BrightEdge S3 Platform. With the Data Cube, we have now built a whole new generation of technology that gives our customers direct access to this massive data set.”

The Data Cube allows customers to utilize one of the most comprehensive and robust data sets available to content marketers to help them better understand their market and more effectively engage with their audience. With its unique goal based research capability, for the first time marketers can target the best demand, understand the content marketing landscape, and build a competitive strategy to win.

BrightEdge customers now have direct access to intelligence from the Data Cube, which powers BrightEdge’s S3 platform. Key capabilities of the Data Cube include:

  • Market Research: Marketers can now conduct more comprehensive industry research to assess how they match up to competitors and to identify unforeseen content opportunities. Not only can marketers gain insight into what known competitors are doing in terms of keywords and content optimization, but they can also uncover content engagement activity in adjacent markets. Marketers now have their own search caliber tool to help them discover new opportunities and adjust their strategies to remain ahead of the competition.
  • Goal Based Search: Marketing has dramatically evolved from an art to a methodical science. The Data Cube understands the marketer’s goals and provides pre-built scenarios to methodically target areas of largest demand and understand competition. With a few clicks, content authors can identify content topics high in demand and low in competition in order to focus on creating the right content. Another scenario allows marketers to explore high value keywords that rank for specific content thereby maximizing traffic and engagement. Marketers can also uncover videos and rich content strategies that other brands and competitors have successfully employed.
  • Competitive Analysis: Marketers can tap into billions of records to improve their content marketing efforts. This makes it easier for marketers to perform long form keyword searches and identify new ways to tackle adjacent markets. This includes the ability to discover new keywords to target, and understand which keywords have the highest search volume. This intelligence equips marketers to develop more effective long-term campaigns to drive measurable business results.
  • Integrated Workflow: Visibility into competitors’ content activities is more streamlined than ever. Marketers no longer need to connect dots on their own because the Data Cube is fused with S3’s optimization and content recommendations engine. This allows marketers to access important market insight and implement those learnings into their own marketing activities, directly from the S3 platform.


BrightEdge’s investment in technology is core to its ability to provide the most comprehensive content marketing solution to more than 8,500 brands, including Microsoft, Adobe and Macy’s. The company aggregates data at a scale that matches the capabilities of massive enterprise scale brands and is now delivering that data to marketers. Making available this rich data allows every company everywhere to experience the secret weapon behind the BrightEdge S3 platform and access the insights they need to drive revenue, operate more efficiently and grow their businesses.

“Weaving together granular data points from across the web is a massive challenge for even the most advanced technologists. We’ve not only succeeded at this, but we’ve also managed to do so in a public cloud,” said Lemuel Park, CTO of BrightEdge. “Our unique data repository gives companies essential intelligence to make decisions based on competitive performance and demand in the market.”

 

About BrightEdge
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge 8,500+ customers include global brands such as 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago and London.

Press Release Date

Robert Redford at Adobe Summit 2014

BrightEdge SEO Blog
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Nag
Nag
M Posted 12 years 4 months ago
t 9 min read

What do actor Robert Redford and Seattle Seahawks' Richard Sherman have in common? Give up? They're going to Adobe Summit 2014 between March 24 and 28 in beautiful Salt Lake City and so are we! Adobe Summit is one our favorite tradeshows and we are a proud Gold Sponsor of Adobe's premier digital marketing conference. Every year, Adobe brings together creative minds to share ideas on the challenges marketers are facing right now. And it never disappoints.

CEO Jim Yu & SAS Technologies talk content at Summit

This year, the agenda is jam-packed with topics from personalization and cross-channel campaign management to hands-on labs (and let's not forget the ski day at Canyons Resort). Companies like Kickstarter, Redbox and Ford Motor Company are just a few of the brands that will be sharing digital marketing insights at Adobe Summit. BrightEdge's Jim Yu will also be present in a discussion on how technology empowers content writers, and we're pleased to be alongside Shane Herrell of SAS for that talk. Hope to see you at the session at 2 PM on Wednesday in Room 250EF.

We are launching powerful innovations at Summit

If you're heading to Adobe Summit, please stop by our booth to say hi. We'll be at Booth 717, and we unveil the latest technology innovations we've been working on. Without giving too much away, be sure that we are announcing significant updates that will take SEO and content marketing to a new level. If you need an indication of what you can expect, simply look at all the innovation we delivered in previous releases.

We are proud to be a strategic Adobe Partner

You may already know that Adobe is also a valued partner with BrightEdge, and has been for years. Back in 2011, we announced that Adobe technology would integrate with BrightEdge to offer more thorough analytics data. With that integration, BrightEdge customers have access to Adobe SiteCatalyst and Adobe SearchCenter for all major search engines including Google, Yahoo, Bing, Yandex and Baidu in global markets. Adobe customers can make the most of the huge organic search opportunity by publishing content that is optimized for search from day one. This is possible thanks to BrightEdge Content Optimizer available right within the enterprise grade CMS Adobe Experience Manager. And Adobe uses BrightEdge tools exclusively for their SEO. Find out more about how our tools are helping Adobe, too.

We hope to see you at Adobe Summit.

Request a demo — the future of SEO 

BrightEdge Shows Momentum by Doubling Growth | BrightEdge

BrightEdge Announces Momentum Led by Doubling Top-Line Growth

Company Doubles Customer Base, Expands Geographically and Appoints CFO

SAN MATEO, CA--(Marketwired - Feb 27, 2014) - BrightEdge, the essential content marketing platform, today announced tremendous company growth led by doubling its year-over-year top-line performance. In 2013 BrightEdge doubled its customer base, expanded its suite of patented technology, doubled employee count, and opened a new office in Chicago. This continued company momentum speaks to significant market opportunity and demand for the SEO and content marketing technology delivered by BrightEdge. The company also announced the appointment of Jim Emerich as its chief financial officer. Jim Emerich brings over 20 years of financial leadership experience from companies including Salesforce.com and Avangate.

"Our rapid growth is the result of our dominant position in the SEO platform space and our emergence as the leader in content marketing technology, both massive markets. Through our relentless focus on customer success and product innovation, we have become the trusted global standard SEO platform for more than 8500 brands," said Jim Yu, CEO and co-founder of BrightEdge. "Over the past year, we have invested heavily in building content marketing technology that is not only critical for the SEO channel, but also enables every other channel to maximize the value of content. As a result, we have emerged as the essential content marketing platform."

Content marketing has become a primary focus for businesses in 2014. According to a BrightEdge survey of its customer base of 8500+ brands, 79% believe that connecting content marketing activity to business outcomes will be more important this year. BrightEdge is the first-ever comprehensive content marketing platform that helps companies of all sizes and industries connect content with business results in a predictable way.

"BrightEdge's unwavering commitment to our success has enabled us to grow our content marketing program and engage our customers more effectively," said Sean Kainec, senior manager, search engine optimization at The Home Depot. "BrightEdge is an innovative company delivering cutting-edge technology and data-driven intelligence that we can leverage in our programs."

As part of this tremendous growth, BrightEdge has achieved a number of major milestones, including:

Exceptional Business Performance: BrightEdge reports doubling of top-line growth year-over-year in 2013, accelerating its growth from 2012. Further, the company doubled its customer base in 2013, with key wins including Nike and The Home Depot. As part of its rise to the dominant position, BrightEdge has seen dozens of household names like Nike upgrade from Tier 2 tools to its trusted enterprise platform.

Geographic Expansion and Employee Growth: BrightEdge expanded its presence with a new office in Chicago, home to major agencies, retailers, brands, and key customers. In 2013, BrightEdge grew its employee count by hundreds of employees around the globe, more than double the size of any other technology company in the industry.

Recognized Innovation: BrightEdge continues to define the market with dozens of innovations, adding four new, patented technologies to its growing Intellectual Property portfolio. BrightEdge IP includes Share of Voice technology that helps marketers to understand their competitive position, Reverse Index technology that helps marketers understand their web-wide performance and a patent for measuring the business value of SEO.

New CFO Hire: Jim Emerich joins BrightEdge with more than 20 years of financial leadership experience. Emerich was previously CFO of Avangate, Appirio and MuleSoft. Prior to these positions, he spent six years at Salesforce.com, where he played an instrumental role on the team that guided the company through its Initial Public Offering.

"BrightEdge has quickly become the trusted industry standard because of its dedication to customer success and breakneck innovation," said Jim Emerich, CFO of BrightEdge. "BrightEdge's aggressive growth strategy parallels what I saw at Salesforce.com when I joined in the early 2000s. I'm very excited to join at such a pivotal time for the company."

About BrightEdge
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. More than 8500 global brands including 3M, Microsoft, Netflix, and Nike leverage BrightEdge's technology. The company is based in San Mateo, CA with offices in New York City, Chicago and London.

Visit our website: www.brightedge.com
Read our blog: www.brightedge.com/blog
Like us on Facebook: www.facebook.com/seoplatform
Follow us on Twitter: www.twitter.com/brightedge

Press Release Date

BrightEdge Patents

BrightEdge Technologies, Inc., the leader in enterprise SEO, believes that investing in R&D is critical to delivering the advanced technology that sophisticated customers and marketing professionals increasingly need to keep on top of the dynamic world of digital marketing. The Company has spent millions of dollars on research and development, and our growing patent portfolio largely reflects fundamental innovations important to our industry. During the course of our history - since the earliest days when our founders worked relentlessly around the clock late into the night over months and months to invent their first new solutions and systems to tackle the needs of large enterprises - we have invested heavily to innovate and to deliver solutions that add significant value to customers.
 
In accordance with Section 287(a) of Title 35 of the United States Code, the reader is hereby placed on notice of BrightEdge Technology, Inc.’s rights in the United States Patents listed below which are associated with our software platform:
 
US Patent # 8,135,706 OPERATIONALIZING SEARCH ENGINE OPTIMIZATION 
US Patent # 8,190,594 COLLECTING AND SCORING ONLINE REFERENCES
US Patent # 8,478,700 OPPORTUNITY IDENTIFICATION AND FORECASTING FOR SEARCH ENGINE OPTIMIZATION
US Patent # 8,478,746 OPERATIONALIZING SEARCH ENGINE OPTIMIZATION
US Patent # 8,577,863 CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES
US Patent # 8,620,892 COLLECTING AND SCORING ONLINE REFERENCES
 
The reader is also hereby placed on notice of BrightEdge Technology, Inc.’s rights in the following foreign patents associated with our software platform:
Japan Patent # 5,238,074 COLLECTING AND SCORING ONLINE REFERENCES
 

Selling Search & Social To The CEO: Measure Business Outcomes

English, British
News Item Title
Selling Search & Social To The CEO: Measure Business Outcomes
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

If you were one of those children that sold lemonade under a homemade stand (or, like me, sold lawn-mowing services), business was pretty simple. All it took was the product or service, the flash of a toothless smile or a knock on the door, and your weekly allowance began to grow. If only digital marketing were this easy.

News Item Link
http://marketingland.com/selling-search-social-ceo-measure-business-outcomes-73231

Social Media Metrics – Perfection Of Means & Confusion Of Goals

English, British
News Item Title
Social Media Metrics – Perfection Of Means & Confusion Of Goals
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

We’ve come a long way in a very short time. The exponential growth of social media has made it an integral part of the marketer’s toolkit. Social media takes up more than one quarter of all time spent online, and is arguably the quickest, fastest way to reach millions of customers instantly.

Recent research from Pew shows that 73 percent of US online adults use a social network. On a global basis, eMarketer estimated that in 2013, 68 percent of internet users around the world used a social network at least once per month, and they expect it to rise to 75 percent by 2016. Not surprisingly, social media was used by 87 percent of marketers in 2013.

News Item Link
http://marketingland.com/social-media-metrics-perfection-of-means-confusion-of-goals-69747

Bridging the Gap: A Recipe for Enterprise SEO Success in 2014

English, British
News Item Title
Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

At its core, the job of the SEO entails bridging the gap between the technical needs of search engine bots and the human needs for information, products or services – all for the purpose of increasing an organization's revenue. Whether that revenue is gained from products sold, leads captured, or page views earned, SEO professionals must justify the existence of their role through metrics while using these metrics to continually optimize the performance of keywords and landing pages against revenue.

News Item Link
http://searchenginewatch.com/article/2329129/Bridging-the-Gap-A-Recipe-for-Enterprise-SEO-Success-in-2014

The 3Ps of Content Measurement: Page Rank, Traffic & Engagement

English, British
News Item Title
The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014.

News Item Link
http://searchenginewatch.com/author/2491/jim-yu

Secure Search & SEO Methodology: Key Strategies & Enablers

English, British
News Item Title
Secure Search & SEO Methodology: Key Strategies & Enablers
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts.

News Item Link
http://searchengineland.com/secure-search-seo-methodology-key-strategies-key-enablers-182280
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