Industry Webinar - Financial Services

Learn the SEO and digital marketing trends for financial services brands and how you can capitalize

Industry Webinar - Financial Services

Learn the SEO and digital marketing trends for financial services brands and how you can capitalize

Available on-demand!

A full 71% of financial services brands said they plan to increase digital marketing spend in 2019 according to a study by Econsultancy. In contrast to that large majority, however, the same study found that only 7% of financial services brands place creation of high-quality content as a top marketing priority, compared to 15% in other industries.

The digital channel, and SEO with it, is rapidly becoming a centerpiece of marketing efforts in an industry that has traditionally been seen a conservative one. The low numbers around prioritization of quality content might be discouraging at first glance, but they speak to the pronounced SEO opportunity for financial services brands that exists right now.

In this webinar we discuss some of the big opportunities that SEOs and digital marketers in financial services and fintech have to get in front of their customers.

Speakers

Erik Newton, VP of Customer Marketing, BrightEdge

Mark Aspillera, Product Marketing Manager, BrightEdge

Register now.

 

 

 

 

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Industry Focus Webinars - Ecommerce

Learn the key industry trends, use cases, and BrightEdge product applications for ecommerce marketers

Industry Webinar - Ecommerce

Learn the key industry trends, use cases, and BrightEdge product applications for ecommerce marketers

Available On Demand Now!

Ecommerce providers need to manage the buyer’s journey and the full customer experience to be successful. For ecommerce providers that also have retail presence, customer journey requires both physical and digital elements to maximize potential. Marketers need to excel in multiple channels and disciplines to help customers research, select, and decide to purchase.

In this webinar on ecommerce marketing, BrightEdge discusses the many opportunities brands have from social to reviews to SEO to site content and performance.

Key trends and data

  • Omnichannel shopping
  • Social shopping
  • Mobile commerce
  • Digital data in store shopping experience
  • Customer journey analytics
  • 54% of online buyers read online reviews before buying
  • 39% of in-store buyers read online reviews before purchase
  • 70% of commerce journeys start in the SERPs
  • Voice queries are between 20 and 30% of mobile searches

Speakers

Erik Newton, VP of Customer Marketing, BrightEdge

Mark Aspillera, Product Marketing Manager, BrightEdge

Available On Demand Now!

 

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Carolina Biological Maps Buyer's Journey and SEO Personas

Polly Dornette, e-commerce content manager for Carolina Biological, uses BrightEdge to map site content to Carolina's buyer personas and craft material that touches on every step of their buyer's journey