Available on demand.
The birth and growth of the digital ecosystem has had a tremendous impact on the media and publishing industry. Advertisers have noticed the falling sales of print subscriptions and ad revenue, which in turn has impacted how they approach the market and invest their budget. Advertisers spent 6.8% less in 2016 than they did in the previous year, and it is expected to drop another 6.8% in 2018.
Watch this exclusive webinar from BrightEdge to learn about the continuing evolution of the media and publishing industry, how marketers can respond, and the opportunities SEO provides to win digital market share.
Key trends and data
- Mobile-first content consumption and AMP
- Increasing amount of direct and indirect competition on trend/news topics
- Personalization of content
- Social media as a point of content discovery