Available on demand
Retail is currently going through a cosmic shift in retail marketing strategies, focusing heavily on digital business transformation. As an industry, however, retail companies are inexplicably lagging behind all other industries. According to a recent Gartner Digital Business Survey, as few as 3% of retailers are delivering clear results from their digital marketing initiatives. The survey further finds that there is a lack of clarity by retail marketers concerning their objectives.
In this exclusive webinar BrightEdge will walk you through the trends rocking the world of retail and how digital practitioners in the space can adapt and seize on the unique opportunities that exist right now.