Mobile is the future of the search. Over 57% of all searches online now happen on mobile, and Google says that their search algorithm will embrace a full mobile-first index, which means it will separate and prioritize the mobile experience over desktop.

Accelerated Mobile Pages (AMP), a type of HTML optimized for mobile enables pages to load extremely fast on a mobile device. Essentially, with the use of AMP markup a site can present a separate version of a page optimized for fast delivery on mobile. With that in mind it’s easy to think AMP pages are a one-size-fits-all solution you should use across your entire site, but that’s not necessarily the case.

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