Accelerated Mobile Pages (AMP) Do You Need It? POV

Should you make your site content AMP enabled?

Accelerated Mobile Pages (AMP) Do You Need It? POV

Should you make your site content AMP enabled?

Mobile is the future of the search. Over 57% of all searches online now happen on mobile, and Google says that their search algorithm will embrace a full mobile-first index, which means it will separate and prioritize the mobile experience over desktop.

Accelerated Mobile Pages (AMP), a type of HTML optimized for mobile enables pages to load extremely fast on a mobile device. Essentially, with the use of AMP markup a site can present a separate version of a page optimized for fast delivery on mobile. With that in mind it’s easy to think AMP pages are a one-size-fits-all solution you should use across your entire site, but that’s not necessarily the case.

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