Mobile is the future of the search. Over 53% of all browser searches online now happen on mobile, and Google says that their search algorithm embraces a full mobile-first index, which means it separates and prioritize the mobile experience over desktop.
Speed and responsiveness are crucial to SEO across all devices, but especially on mobile. This makes sense, since mobile devices will often be accessing the internet via cellular networks on data plans that may or may not have monthly data caps on them.
Accelerated Mobile Pages (AMP), a type of HTML optimized for mobile enables pages to load extremely fast on a mobile device. Essentially, with the use of AMP markup a site can present a separate version of a page optimized for fast delivery on mobile. With that in mind it’s easy to think AMP pages are a one-size-fits-all solution you should use across your entire site, but that’s not necessarily the case.
Drive more mobile traffic to your site by better understanding AMP using our full whitepaper.