SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email.

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization.

Marketing executives faced the Herculean tasks of proving efficiency and accountability amidst an ongoing, worldwide crisis during this past tumultuous year, as the importance of search to digital became increasingly clear.

How is the COVID-19 vaccine impacting travel trends and overall interest in travel? And how can travel brands meet this evolving need?

Resent research from BrightEdge on consumer behavior showed a huge and continued surge in demand for telehealth services. But how do consumers find them and keep their data secure and private?

As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines

It’s a real challenge for advertisers to create customized experiences for their audiences, maintain the privacy of users as they adjust targeting practices, and ensure that ads aren’t “excessive” or “distracting.”

Google's mobile-first indexing and changes to the page experience are reportedly set to roll out in May. Researchers at BrightEdge, an enterprise SEO platform, have compiled a report to determine how the rollout would look today across the education, finance, B2B, and retail industries.

In an environment defined by change, marketers have accepted that monitoring and strategic pivots in line with data-driven insights are critical to staying ahead of the curve.

BrightEdge’s Jim Yu gives his CEO perspective on Google's focus on the user experience and the importance of preparing for Core Web Vitals and the Page Experience Update.