The insights gleaned from consumer search queries and onsite activities have proven invaluable across the enterprise. How can you activate the power of SEO in your organization?

The role of the chief marketing officer is evolving in real time. With financial performance objectives and the generally perceived notion that CMOs don’t last longer than a handfulof years in their jobs, change seems to be the only constant for the chief marketer inthe digital age.

Contrary to popular belief, SEO is not one size fits all. What works for one keyword group may not work for another. Why is that?

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance.

BrightEdge on Wednesday announced the release of a new engine — a suite of products aimed at changing the way marketers look at search engine optimization per industry and competitiveness, especially as Google rapidly makes changes to its ranking factors.

This year promises a different dynamic yet again, what we do know is that search will be front and center in guiding real-time marketing through the holiday season in 2021.

During the past eighteen months, companies have experienced an explosive acceleration in digital transformation. Businesses that had historically struggled with ecommerce and digital adoption suddenly found themselves operating solely online.

During the past several years, marketers worldwide have seen the share of mobile traffic creeping upward, to the extent that mobile now accounts for 57% of all web traffic worldwide. The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers?