<p>The Adobe Marketing Cloud is a collection of integrated online marketing and web analytics products that enables marketers to measure, personalize and optimize marketing campaigns for optimal performance. The suite, which includes Analytics and Experience Manager, offers the customer insights, website optimization and web analytics products needed to deliver targeted customer experiences and drive higher ROI from online marketing programs.</p>

<p>This partnership allows customers to integrate the BrightEdge search and content platform with Adobe Data Warehouse. This provides customers with access to the most comprehensive web analytics dataset and the flexibility to create highly segmented reports. By aligning search performance with critical business metrics, including traffic and revenue, marketers are able to quantify how organic contributes to the bottom line.</p>