Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. This offers an enormous opportunity for marketers to leverage social media to directly impact SEO, improve search rankings, and increase revenue generated through organic search. BrightEdge was the first to integrate social signals into its powerful SEO platform, providing marketers with actionable insights that allow them to optimize their campaigns across site, search, and social channels for maximum ROI.