How to Plan, Develop, Execute and Track an Integrated Marketing Campaign

Audiences no longer consume media in silos. As a result, taking a holistic and integrated approach to the creation, optimization, distribution, and measurement of all your digital marketing efforts should be your marketing norm. Building successful, integrated, and scalable integrated campaigns require that people, resources, and sometimes entire companies be mobilized to achieve key business goals.

Launching integrated marketing campaigns requires comprehensive planning, adequate development time, clear objectives, reliable tracking, budget, and staff.

Successful integrated campaigns - both in terms of efficiency and impact - are integrated and delivered via multiple channels and media. In this report, we’ll explore a high-level overview and prescriptive approach to planning, executing, and evaluating a successful integrated marketing campaign.

Uncover the five W's of successful integrated marketing and download the whitepaper today!

Site migration does not have to translate into significant traffic losses. A site migration, or move, happens for a few reasons: some of the most common include when a business moves domains entirely, changes their content management system and/or redesigns their site.

Maximize the success of your site migration and download our full whitepaper how-to guide.

Over 60 percent of marketers say that email marketing produces ROI for their organization, demonstrating the continued value of this mature digital channel and this is especially true for B2B marketers according to Marketing Sherpa. By 2017 an estimated 206 billion e-mails will be sent every day to 4.9 billion e-mail accounts.

Well executed email provides a highly cost-effective way of targeting both your prospects and established customers with specific, relevant messages they may find useful, entertaining or valuable. Email marketing can be automated and scaled quickly, deliver immediate results and impact most stages of the sales funnel. In terms of demand
generation, email can help leads that enter at the top of the funnel move through the funnel further.

Deliver immediate results and impact most stages of the sales funnel with the help of our full whitepaper.

Recapture traffic that didn’t convert with retargeting. Retarget, remarket, re-engage: convert more prospects into customers.

Download the full whitepaper to learn more about:

• Implementing retargeting for your website
• How to use cookies with retargeting
• Marketing segmentation
• The creative side of retargeting
• Common pitfalls