<?php
/* Presentation Page-Specific Data */

$trackNum = 'II'; // Track #, roman numeral, displayed as-is
$trackName = 'Content Marketing - The Path to Measurement'; // Track Name, displayed as-is
$sessionNum = '2a'; // Session #, displayed as-is
$sessionName = 'Content 3.0 - Creating Win Win-Win Strategies'; // Session Name, displayed as-is
$fileName = 'share14-2a-creatingwinwin-kirchhoff'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Michael Kirchhoff',
'title' => 'Director of SEO & Product Support',
'org' => 'Pennwell',
'bio' => "Michael is the Director of SEO/Product Support for PennWell Media with proven record of successfully building digital media teams, spanning IT and Marketing. Michael's role is to converge technology, analytics & marketing to maximize audience reach and ROI. Michael develops Search, Content, Social Media and Technology Strategies for enterprise B2B and B2C companies. Michael has an exceptional track record in audience growth, omnichannel marketing, data and analytics, website development and e-business strategies." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Sara Snyder',
'title' => 'Global Product Expert, YouTube Channels',
'org' => 'YouTube',
'link' => 'content-3-0-sara-snyder'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1d'; // Session #, displayed as-is
$sessionName = 'Advancement in Global Search - Beyond Translation'; // Session Name, displayed as-is
$fileName = 'share14-1d-globalsearch-berdie'; // Presentation resources file name, ignore extension
$caseStudy = 'case-study_3M';
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Craig Berdie',
'title' => 'Global Search Marketing Director',
'org' => '3M',
'bio' => "As a search marketing evangelist and leading the global charge of 3M’s organic search performance, Craig provides SEO input to systems architecture teams to ensure that SEO is integrated into 3M’s internet environment. With a deep understanding of buyer’s goals and profiles, vertical markets, and complex distribution channels. Prior to his position at 3M, Craig spent 10 years consulting on search optimization. His work includes SEO training and consulting with women-owned business throughout the Middle East and small businesses in Northern Ireland." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'paired' => true,
'p1' => array(
'name' => 'Laura-Ann Mitchell', // Presenter 1 Name, displayed as-is
'title' => 'Digital Marketing Manager', // Presenter 1 Title, displayed as-is
'org' => 'Intel', // Presenter 1 Organization, displayed as-is
),
'p2' => array(
'name' => 'Mellissa Jensen', // Presenter 2 Name, displayed as-is
'title' => 'Director, Strategic Analytics', // Presenter 2 Title, displayed as-is
'org' => 'Global Strategies', // Presenter 2 Organization, displayed as-is
),
'link' => 'advancement-in-global-search-laura-ann-mitchell-mellissa-jensen'
),
1 => array(
'name' => 'Dave Lloyd',
'title' => 'Senior Manager, Global Search Marketing',
'org' => 'Adobe',
'link' => 'advancement-in-global-search-dave-lloyd'
),
2 => array(
'name' => 'Mattia Santin',
'title' => 'Global SEO/Social Manager',
'org' => 'adidas',
'link' => 'advancement-in-global-search-mattia-santin'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1d'; // Session #, displayed as-is
$sessionName = 'Advancement in Global Search - Beyond Translation'; // Session Name, displayed as-is
$fileName = 'share14-1d-globalsearch-santin'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Mattia Santin',
'title' => 'Global SEO/Social Manager',
'org' => 'adidas',
'bio' => "Mattia Santin is the Global SEO/Social Manager at the adidas Group. He leads the global SEO team responsible for delivering global organic strategy for the adidas Group’s brands (adidas, Reebok, TaylorMade, Rockport, CCM). He has been leading SEO programs for the last 8 years while creating global SEO organizations from the ground up, driving results through education, data and collaboration with internal/external partners." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'paired' => true,
'p1' => array(
'name' => 'Laura-Ann Mitchell', // Presenter 1 Name, displayed as-is
'title' => 'Digital Marketing Manager', // Presenter 1 Title, displayed as-is
'org' => 'Intel', // Presenter 1 Organization, displayed as-is
),
'p2' => array(
'name' => 'Mellissa Jensen', // Presenter 2 Name, displayed as-is
'title' => 'Director, Strategic Analytics', // Presenter 2 Title, displayed as-is
'org' => 'Global Strategies', // Presenter 2 Organization, displayed as-is
),
'link' => 'advancement-in-global-search-laura-ann-mitchell-mellissa-jensen'
),
1 => array(
'name' => 'Dave Lloyd',
'title' => 'Senior Manager, Global Search Marketing',
'org' => 'Adobe',
'link' => 'advancement-in-global-search-dave-lloyd'
),
2 => array(
'name' => 'Craig Berdie',
'title' => 'Global Search Marketing Director',
'org' => '3M',
'link' => 'advancement-in-global-search-craig-berdie'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1d'; // Session #, displayed as-is
$sessionName = 'Advancement in Global Search - Beyond Translation'; // Session Name, displayed as-is
$fileName = 'share14-1d-globalsearch-mitchell&jensen'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => true, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Laura-Ann Mitchell', // Presenter 1 Name, displayed as-is
'title' => 'Digital Marketing Manager', // Presenter 1 Title, displayed as-is
'org' => 'Intel', // Presenter 1 Organization, displayed as-is
'bio' => "Over the past 5 years, Laura-Ann has driven Intel’s Search Engine Optimization program across 22 different countries and ensures that search is deeply interwoven into the company’s content strategy and optimization efforts. Her efforts have produced a robust SEO program with record results that continues to redefine how search is managed across the company." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Mellissa Jensen', // Presenter 2 Name, displayed as-is
'title' => 'Director, Strategic Analytics', // Presenter 2 Title, displayed as-is
'org' => 'Global Strategies', // Presenter 2 Organization, displayed as-is
'bio' => 'Bringing over 13 years of search engine marketing experience, Mellissa’s understand of the ever-changing search landscape and how it impacts websites, allows her to develop strategic search engine marketing programs with a goal of increasing her client’s websites natural search presence through Search Engine Marketing Optimization (SEO) Social Media Optimization (SMO), link development, and leveraging analytic insights.' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Dave Lloyd',
'title' => 'Senior Manager, Global Search Marketing',
'org' => 'Adobe',
'link' => 'advancement-in-global-search-dave-lloyd'
),
1 => array(
'name' => 'Mattia Santin',
'title' => 'Global SEO/Social Manager',
'org' => 'adidas',
'link' => 'advancement-in-global-search-mattia-santin'
),
2 => array(
'name' => 'Craig Berdie',
'title' => 'Global Search Marketing Director',
'org' => '3M',
'link' => 'advancement-in-global-search-craig-berdie'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1d'; // Session #, displayed as-is
$sessionName = 'Advancement in Global Search - Beyond Translation'; // Session Name, displayed as-is
$fileName = 'share14-1d-globalsearch-lloyd'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Dave Lloyd',
'title' => 'Senior Manager, Global Search Marketing',
'org' => 'Adobe',
'bio' => "A results driven global leader with a proven track record in digital and search marketing to extend brand presence and corporate marketing goals, Dave Lloyd leads Adobe’s Organic & Site Search program and Center of Excellence. Establishing the corporate framework and strategic direction for organic search activities across the company in close alignment with Paid Search, Display Media, Social and Web Strategy teams. Enabling cross-functional SEO and Search knowledge sharing across key groups and manage Adobe’s organic search presence in all global search engines." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'paired' => true,
'p1' => array(
'name' => 'Laura-Ann Mitchell', // Presenter 1 Name, displayed as-is
'title' => 'Digital Marketing Manager', // Presenter 1 Title, displayed as-is
'org' => 'Intel', // Presenter 1 Organization, displayed as-is
),
'p2' => array(
'name' => 'Mellissa Jensen', // Presenter 2 Name, displayed as-is
'title' => 'Director, Strategic Analytics', // Presenter 2 Title, displayed as-is
'org' => 'Global Strategies', // Presenter 2 Organization, displayed as-is
),
'link' => 'advancement-in-global-search-laura-ann-mitchell-mellissa-jensen'
),
1 => array(
'name' => 'Mattia Santin',
'title' => 'Global SEO/Social Manager',
'org' => 'adidas',
'link' => 'advancement-in-global-search-mattia-santin'
),
2 => array(
'name' => 'Craig Berdie',
'title' => 'Global Search Marketing Director',
'org' => '3M',
'link' => 'advancement-in-global-search-craig-berdie'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1c'; // Session #, displayed as-is
$sessionName = 'Mobile Search Space - The Multi-Device Type Market'; // Session Name, displayed as-is
$fileName = 'share14-1c-mobilesearch-carreras'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Felipe Carreras',
'title' => 'Director of eCommerce',
'org' => 'Best Western',
'bio' => "Oversees the online consumer experience, spanning desktop, mobile and apps, performance based marketing and affiliated marketing. His primary focus is on driving more revenue to Best Western hotels and improving the consumer experience online through strategic planning and execution. With over a decade in tourism experience, he previously held leadership positions at the Arizona Office of Tourism and U.S. Airways. He is a certified Cicerone™, a distinction pursue for his love of craft beer, food and grilling." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Richard Naimy',
'title' => 'Director of SEO',
'org' => 'Move, Inc',
'link' => 'mobile-search-space-richard-naimy'
),
1 => array(
'name' => 'Jason Tabeling',
'title' => 'Associate Partner, Search and Media',
'org' => 'Rosetta',
'link' => 'mobile-search-space-jason-tabeling'
),
2 => array(
'name' => 'Viji Davis',
'title' => 'VP of Marketing',
'org' => 'Resolution Media',
'link' => 'mobile-search-space-viji-davis'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1c'; // Session #, displayed as-is
$sessionName = 'Mobile Search Space - The Multi-Device Type Market'; // Session Name, displayed as-is
$fileName = 'share14-1c-mobilesearch-davis'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Viji Davis',
'title' => 'VP of Marketing',
'org' => 'Resolution Media',
'bio' => "Viji Davis is the Vice President of Marketing at Resolution. As Resolution’s brand steward, Viji is responsible for brand strategy, corporate brand identity and ensuring all of Resolution’s innovative products and services are well covered in the marketplace. Throughout her tenure, Viji has had the opportunity to work on many brands in a variety of verticals, including Bank of America, Lowe’s, HP, Leapfrog, Norwegian Cruise Lines and Briggs and Stratton. She has been responsible for overarching strategy and planning for many Resolution clients and will apply her digital knowledge to further Resolution’s brand in the marketplace. Viji holds an Economics degree from the University of Illinois. She lives in Chicago with her husband and two daughters. In her spare time, she enjoys traveling, art and anything to do with her daughters." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Richard Naimy',
'title' => 'Director of SEO',
'org' => 'Move, Inc',
'link' => 'mobile-search-space-richard-naimy'
),
1 => array(
'name' => 'Jason Tabeling',
'title' => 'Associate Partner, Search and Media',
'org' => 'Rosetta',
'link' => 'mobile-search-space-jason-tabeling'
),
2 => array(
'name' => 'Felipe Carreras',
'title' => 'Director of eCommerce',
'org' => 'Best Western',
'link' => 'mobile-search-space-felipe-carreras'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1c'; // Session #, displayed as-is
$sessionName = 'Mobile Search Space - The Multi-Device Type Market'; // Session Name, displayed as-is
$fileName = 'share14-1c-mobilesearch-tabeling'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Jason Tabeling',
'title' => 'Associate Partner, Search and Media',
'org' => 'Rosetta',
'bio' => "Named “Top 40 Under 40” digital marketer by DMNews in 2012, Jason has created and implemented digital marketing strategies for clients in financial services, retail, healthcare and hospitality. He’s also developed detailed analysis, data models and strategic framework to engage digital media in all online marketing tactics to be successful in both branded and direct response programs. He has successfully created and managed multiple product launches and promotions for various industries. Jason is regularly published on Search Engine Watch, iMedia connection and other publications." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Richard Naimy',
'title' => 'Director of SEO',
'org' => 'Move, Inc',
'link' => 'mobile-search-space-richard-naimy'
),
1 => array(
'name' => 'Viji Davis',
'title' => 'VP of Marketing',
'org' => 'Resolution Media',
'link' => 'mobile-search-space-viji-davis'
),
2 => array(
'name' => 'Felipe Carreras',
'title' => 'Director of eCommerce',
'org' => 'Best Western',
'link' => 'mobile-search-space-felipe-carreras'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1c'; // Session #, displayed as-is
$sessionName = 'Mobile Search Space - The Multi-Device Type Market'; // Session Name, displayed as-is
$fileName = 'share14-1c-mobilesearch-naimy'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Richard Naimy',
'title' => 'Director of SEO',
'org' => 'Move, Inc',
'bio' => "As a 16-year search engine marketing veteran, who is currently the Director of SEO for Move, Inc. Move, Inc., is the leader in online real estate and operator of the Move Network of real estate website for consumers and real estate professionals. The Move Network of websites captures more than 20+ million monthly visitors. Richard oversees Search Engine Optimization for the Desktop, Mobile and App Search Optimization (ASO). Move, Inc currently has four consumer apps in the marketing place and has seen 67% increase in mobile page views and more than 130% increase in mobile photo views from this mobile innovation initiative. " // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Jason Tabeling',
'title' => 'Associate Partner, Search and Media',
'org' => 'Rosetta',
'link' => 'mobile-search-space-jason-tabeling'
),
1 => array(
'name' => 'Viji Davis',
'title' => 'VP of Marketing',
'org' => 'Resolution Media',
'link' => 'mobile-search-space-viji-davis'
),
2 => array(
'name' => 'Felipe Carreras',
'title' => 'Director of eCommerce',
'org' => 'Best Western',
'link' => 'mobile-search-space-felipe-carreras'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1b'; // Session #, displayed as-is
$sessionName = 'The Changing SERP - Staying on Top of the Competition'; // Session Name, displayed as-is
$fileName = 'share14-1b-changingserp-krull&reno'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => true, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Steve Krull', // Presenter 1 Name, displayed as-is
'title' => 'CEO', // Presenter 1 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 1 Organization, displayed as-is
'bio' => "In 2009, along with Dan Golden, Steve founded Be Found Online. As early startup Steve wore many hats in the, but as the agency has grown Steve’s primary responsibility has shifted to providing support for all of the agencies initiatives, clients and staff. In addition to overseeing common business functions, Steve continues to oversee strategy for Organic Media and Content Marketing. " // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Melissa Walner',
'title' => 'Director of Global SEO',
'org' => 'Hilton Worldwide',
'link' => 'the-changing-serp-melissa-walner'
),
1 => array(
'name' => 'Leslie Gibson',
'title' => 'Associate Director of Content Marketing',
'org' => 'Nina Hale',
'link' => 'the-changing-serp-leslie-gibson'
),
2 => array(
'name' => 'AJ Kohn',
'title' => 'Owner',
'org' => 'Blind 5 Year Old',
'link' => 'the-changing-serp-aj-kohn'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>