We’re entering an era where content marketing is no longer just a creative tactic. It’s core to business success.

Content marketing has exploded in recent years: More than 5 exabytes of content are created and 27 million pieces shared each day, making content an essential component of marketing departments everywhere. With the convergence of paid, earned, and owned media, content marketing budgets have similarly scaled: 93% of B2B marketers use content in their marketing efforts.