For years, digital marketing disciplines have been converging — that’s not news. But what is notable is the evolution of distinct multi-channel skill sets that marketers have developed. These skills sets are composed of knowledge in groups of channels that commonly interact with one another.

This evolution has led to the development of marketers with highly desirable skills sets and knowledge, and has also caused gaps in talent acquisition as well as skill sets that haven’t quite developed (most notably, analytics skills) but are still much needed. So how do you close the talent gap?